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International Marketing (Rle International Business): A Strategic Approach to World Markets

applicability on an international basis. It then covers each ingredient of the marketing mix and explores them in relation to multinational markets;

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International Marketing (Rle International Business): A Strategic Approach to World Markets

applicability on an international basis. It then covers each ingredient of the marketing mix and explores them in relation to multinational markets;

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International Marketing (Rle International Business): Strategy and Management

sets these in context. It discusses the firm's strategic position: how it is orientated at present to take advantage of international marketing;

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International Marketing (Rle International Business): Strategy and Management

sets these in context. It discusses the firm's strategic position: how it is orientated at present to take advantage of international marketing;

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Strategies for International Industrial Marketing (Rle International Business): The Management of Customer Relationships in European Industrial Market

This study considers the key strategic issues of the management of customer relationships in international industrial marketing. It;

Vergelijkbare producten zoals Strategies for International Industrial Marketing (Rle International Business): The Management of Customer Relationships in European Industrial Market

Strategies for International Industrial Marketing (Rle International Business): The Management of Customer Relationships in European Industrial Market

This study considers the key strategic issues of the management of customer relationships in international industrial marketing. It;

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Analytic and Strategic Approaches to the Development of International (European) Markets

Inhaltsangabe: Abstract: The objective of this thesis comprises the analytic and strategic approach to develop new and international;

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International Business Marketing in Emerging Country Markets

. International Business Marketing in Emerging Country Markets will strongly appeal to a broad academic audience, including students, lecturers and;

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International Business Marketing in Emerging Country Markets

. International Business Marketing in Emerging Country Markets will strongly appeal to a broad academic audience, including students, lecturers and;

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International Business Strategy in Complex Markets

In this revised second edition, Hans Jansson develops and applies an international business and marketing strategy framework to;

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International Business Strategy in Complex Markets

In this revised second edition, Hans Jansson develops and applies an international business and marketing strategy framework to;

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International Business

of research in international and strategic management. Taking a regional approach, this text challenges some of the underlying assumptions behind;

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International Business

A comprehensive introduction to International Business from authors at the forefront of research in international and strategic management;

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International Corporate Finance (Rle International Business): Markets, Transactions and Financial Management

This thorough, comprehensive introduction to international financial management provides an expert guide to the workings of international;

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International Corporate Finance (Rle International Business): Markets, Transactions and Financial Management

This thorough, comprehensive introduction to international financial management provides an expert guide to the workings of international;

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International Marketing

Partner relations And Strategic positioning in international markets. Solberg has also created a brand new companion website for the;

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International Marketing

Partner relations And Strategic positioning in international markets. Solberg has also created a brand new companion website for the;

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International Marketing

International Marketing: A Global Perspective examines the main issues facing companies that want to compete successfully in the global;

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International Market Analysis

want to make sense of their global market opportunities. The book gives readers a concise overview of the theoretical foundations of international;

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International Marketing Management

in diversified international markets are presented. An important part is dedicated to describing suitable mixes of marketing policies for firms operating;

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Research in International Marketing (Rle International Business)

This book considers problems which can be serious obstacles in international marketing but which are much less difficult in domestic;

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Intercultural Marketing. The Impact of Culture on the Marketing-Mix

strategic choice is raised at this point. Active international corporations have to decide whether to standardize or to adapt to marketing-mix;

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Governance of International Strategic Alliances (Rle International Business): Technology and Transaction Costs

International joint ventures and strategic alliances built on recent theoretical developments in Transaction Costs Economics (TCE) and the;

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Research in International Marketing (Rle International Business)

This book considers problems which can be serious obstacles in international marketing but which are much less difficult in domestic;

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The Growth of Global Business (Rle International Business)

In this book leading contributors look at the development of the evolutionary approach to international business, the internationalization;

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Strategic Social Marketing

Adopting an international approach and offering a broader context to social marketing, this second edition presents social marketing;

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Strategic Social Marketing

Adopting an international approach and offering a broader context to social marketing, this second edition presents social marketing;

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