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International Marketing and Export Management

Covers both international marketing and export management. This is a focus on marketing decisions and management processes involved;

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Marketing Management: An International Perspective

Marketing Management: An International Perspective brings together over twenty real-life case studies of marketing management issues faced;

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Global Marketing Management Interntnl Ed

For courses in International Marketing and Global Marketing. This is the leading MBA text in international marketing-with comprehensive;

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International Marketing and Export Management

This fourth edition of International Marketing and Export Management has been written in response to the rapid changes occurring;

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Praxishandbuch Internationales Marketing

Management, International Brand Portfolio Management, Global Customer Interaction oder Interkulturelles Marketing.;

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International Marketing

of international marketing. Primarily intended for postgraduate students of management, the book would also greatly benefit managers attending various;

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International Marketing

of international marketing. Primarily intended for postgraduate students of management, the book would also greatly benefit managers attending various;

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Strategies for International Industrial Marketing (Rle International Business): The Management of Customer Relationships in European Industrial Market

This study considers the key strategic issues of the management of customer relationships in international industrial marketing. It;

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Strategies for International Industrial Marketing (Rle International Business): The Management of Customer Relationships in European Industrial Market

This study considers the key strategic issues of the management of customer relationships in international industrial marketing. It;

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Online Course Pack

This fourth edition of International Marketing and Export Management has been written in response to the rapid changes occurring;

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Strategic Innovative Marketing and Tourism

covered are product and brand management, strategic marketing, B2B marketing and sales management, international marketing, business communication;

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International Marketing Management

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International Marketing and Management Strategy

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International Marketing in Fast Changing Environment

-enabled marketing innovation, global account management, knowledge sharing in international alliances, internationalization of small and;

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International Marketing & Export Managem

International Marketing and Export Management 7th edition offers an accessible and authoritative perspective on international marketing;

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International Cases in Tourism Management

International Cases in Tourism Management includes: * Profiles of individual companies * Case studies on destination management and;

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International Cases in Tourism Management

International Cases in Tourism Management includes: * Profiles of individual companies * Case studies on destination management and;

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Wine Tourism Destination Management and Marketing

in wine and destination management. Chapters are contributed by numerous international authors offering an international and multidisciplinary;

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Handbook of Research on Mobile Marketing Management

The Handbook of Research on Mobile Marketing Management provides a compelling and relevant collection of innovative mobile marketing;

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Marketing Real Estate Internationally

financial management. The book also contains an assessment of the future of international real estate marketing. Business Information Alert;

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International Marketing, European Edition

This European edition is a revised and completely updated adaptation of the US text by Cateora, a well-established international marketing;

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Marketing Management, 3rd edn

Marketing Management: A Relationship Approach, Third Edition, takes the unique and innovative approach of linking relationship marketing to;

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Internationales Marketing-Management

Mit einer fundierten und umfassenden Darstellung des internationalen Marketing-Management wendet sich dieses Buch sowohl an Studierende;

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Marketing Management

control systems; and international marketing management are under the focus areas of marketing management. This book outlines the processes and;

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International Marketing & Export Management

Albaum, Duerr & Josiassen, International Marketing and Export Management, 8e International Marketing and Export Management 8e offers an;

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Marketing Management

qualifications in marketing management. About the authorSvend Hollensen is Associate Professor of International Marketing at the University of Southern;

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Market-Based Management: Pearson International Edition

For courses in marketing management or marketing strategy. A focus on how marketing performance, profitability, and strategies;

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