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Marketing Management: An International Perspective

Marketing Management: An International Perspective brings together over twenty real-life case studies of marketing management issues faced;

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Marketing Management

international marketing from companies around the globe. Marketing Management is an authoritative investigation of contemporary marketing. It is a;

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International Retail Marketing

merchandise management within an international perspective. Contributions from Europe, North America and Asia show the dynamics affecting;

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International Retail Marketing

merchandise management within an international perspective. Contributions from Europe, North America and Asia show the dynamics affecting;

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Wine Tourism Destination Management and Marketing

in wine and destination management. Chapters are contributed by numerous international authors offering an international and multidisciplinary;

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International Marketing & Export Managem

International Marketing and Export Management 7th edition offers an accessible and authoritative perspective on international marketing;

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International Marketing and Export Management

This fourth edition of International Marketing and Export Management has been written in response to the rapid changes occurring;

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Marketing Management

Marketing Management: A Contemporary Perspective provides a fresh new perspective on marketing from some of the leading researchers;

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Marketing Management

For undergraduates studying Marketing Management courses Marketing Management: An Asian Perspective, 6/E continues to showcase the;

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Marketing Foundations, International Edition

FOUNDATIONS, 5E, International Edition also offers a variety of modern learning supplements, such as podcasts, videos, and an interactive marketing;

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Strategic International Management

“Strategic International Management” takes a global perspective and covers the major aspects of international business strategies, the;

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Online Course Pack

This fourth edition of International Marketing and Export Management has been written in response to the rapid changes occurring;

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International Marketing Management

in diversified international markets are presented. An important part is dedicated to describing suitable mixes of marketing policies for firms operating;

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Selling and Sales Management

Management and Sales Control. This edition places emphasis on international aspects of selling and sales management whilst also covering all of the;

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Selling And Sales Management

Management and Sales Control. This edition places emphasis on international aspects of selling and sales management whilst also covering all of the;

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International Marketing in Fast Changing Environment

-enabled marketing innovation, global account management, knowledge sharing in international alliances, internationalization of small and;

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Business Marketing Face to Face

Business Marketing is an academic textbook written from a marketing management perspective. It is about the marketing methods, issues and;

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Principles of Marketing

regions of the world aims to provide an international perspective on the developments and innovations in the field of marketing. Students;

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Global Marketing

, local marketing, and global management. Johansson seeks to develop the varied skills a marketing manager needs to be successful in each of these;

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Global Marketing

, local marketing, and global management. Johansson seeks to develop the varied skills a marketing manager needs to be successful in each of these;

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Global Marketing

, local marketing, and global management. Johansson seeks to develop the varied skills a marketing manager needs to be successful in each of these;

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The International Hotel Industry

Develop insight into the hotel management decision-making process. The International Hotel Industry: Sustainable Management examines key;

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The International Hotel Industry

Develop insight into the hotel management decision-making process. The International Hotel Industry: Sustainable Management examines key;

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Marketing Real Estate Internationally

financial management. The book also contains an assessment of the future of international real estate marketing. Business Information Alert;

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A Guide to Insurance Management

have collaborated to give an international perspective in areas such as strategy, corporate planning, organisation and staffing, costing;

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A Guide to Insurance Management

have collaborated to give an international perspective in areas such as strategy, corporate planning, organisation and staffing, costing;

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International Marketing and Export Management

Covers both international marketing and export management. This is a focus on marketing decisions and management processes involved;

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