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This work provides a practical reference source to crucial issues in tourism marketing and management. It aims to guide tourism students;
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Marketing Management: A Relationship Approach, Third Edition, takes the unique and innovative approach of linking relationship marketing to;
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The Law Express series is designed to help you revise effectively. This book is your gu;...
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Local Government Today provides a comprehensive analysis of the structure, finance, management, and democratic framework for local;
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substantially rewritten to include the most recent developments in practical management of patients with potential spine injury and risk-minimisation;
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Human Resource Management offers an accessible yet rigorous introduction to HRM. The language and integration of theoretical material;
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Brilliant Marketing gives you the skills, examples, attitudes and techniques that you will need to p;...
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Essentials of Services Marketing, 3rd Edition is meant for courses directed at undergraduate and polytechnic students, especially those;
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The completely revised and updated 3rd edition of the hugely successful Strategic Marketing: planning and control continues to provide a;
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Newly qualified doctors have to master the techniques of a wide range of practical procedures. With ;...
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Graduate School of Management, Northwestern University. Gary Armstrong is Crist W. Blackwell Distinguished Professor Emeritus of Undergraduate;
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Global Marketing 3rd Edition utilizes a three-pronged framework to organize the discussion of how to conduct global business: foreign entry;
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Global Marketing 3rd Edition utilizes a three-pronged framework to organize the discussion of how to conduct global business: foreign entry;
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Global Marketing 3rd Edition utilizes a three-pronged framework to organize the discussion of how to conduct global business: foreign entry;
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in its 3rd edition this popular title in the Pocketbooks Series explains what change is and why it is necessary, why some change needs proactive;
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Marketing Research: An Integrated Approach, 3rd Edition, is invaluable for anyone studying marketing research at a degree or diploma level;
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Neil Russell-Jones provides tips, tools and techniques for all those involved in the marketing proce;...
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3rd Edition with Student CD Rom;
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This 3rd edition of Marketing Research: An Applied Approach forms a comprehensive, authoritative and thoroughly European introduction to;
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Set Includes ISBN: 9780471397991 The Nonprofit Handbook: Management, 3rd Edition and ISBN: 9780471403043 The Nonprofit Handbook: Fund;
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This book is the essential guide for any student undertaking a computing/IS project, and will give y;...
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Essentials of Marketing Communications 3rd edition gives students a concise overview of the strategic and tactical decision-making;
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Essentials of Marketing Communications 3rd edition gives students a concise overview of the strategic and tactical decision-making;
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Cultural Divide (3rd edn 1979). The approach is multidisciplinary and the papers focus on Partition and the history of the border, attitudes North;
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Strategic Brand Management (3rd Edition) lays out a systematic approach to understanding the key principles of building enduring brands and;
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Strategic Brand Management (3rd Edition) lays out a systematic approach to understanding the key principles of building enduring brands and;
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This book contains selected papers presented at the 3rd International Seminar of Contemporary Research on Business and Management (ISCRBM;
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