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International Marketing, European Edition

This European edition is a revised and completely updated adaptation of the US text by Cateora, a well-established international marketing;

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Marketing Management

This updated edition has been given an international flavour, including more European coverage, a new chapter on international planning;

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Services Marketing

and International contexts to reflect the needs of courses, lecturers and students. The second edition builds on the wealth of European and;

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Marketing Communications

Marketing Communications: A European Perspective provides an extensive overview of the key concepts, techniques and applications;

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International Marketing

marketing or strategy. Unlike many US and European texts International Marketing: A Global Perspective does not look out at the international;

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Basic Marketing (European)

Basic Marketing, European Edition is intended as a first book in marketing, offering a comprehensive introduction to the fundamental;

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Export Practice and Management

trade industry. This edition covers current developments, including multi-modalism, the Single European Market, implications of the new Eastern;

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Export Practice and Management

trade industry. This edition covers current developments, including multi-modalism, the Single European Market, implications of the new Eastern;

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International Strategic Marketing

As Europe moves towards becoming a truly single European market, its contribution to global marketing grows. This topical text expands upon;

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International Strategic Marketing

As Europe moves towards becoming a truly single European market, its contribution to global marketing grows. This topical text expands upon;

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Principles of Marketing European Edition 7th edn

Principles of Marketing Seventh European Edition Philip Kotler, Gary Armstrong, Lloyd C. Harris and Nigel Piercy The;

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Marketing An Introduction

The third European edition of this classic text has been updated with the latest ideas in marketing and with numerous new European;

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Foundations of Marketing Communications

communications in a European context. Based on the authoritative and successful Marketing Communications: A European Perspective 2nd edition, this book;

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Principles of Contemporary Marketing, International Edition

PRINCIPLES OF CONTEMPORARY MARKETING, 15E, International Edition has proven to be the premier teaching and learning solution for principles;

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Marketing Research

. Understand theory and application of marketing research in a European context Marketing Research: Applied Insight, 6th Edition, by Nunan;

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International Marketing Strategy

of the international marketing strategy process. The seventh edition has been fully updated to reflect the key developments in international;

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Marketing Communications

Learn the techniques and applications of marketing communications in a European context Marketing Communications: A European Perspective;

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Principles of Marketing

Principles of Marketing, Scandinavian Edition is an ideal introductory text for undergraduate students and practitioners alike. This book;

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Marketing: An Introduction

improved customer value in order to achieve marketing success. The second European edition of this classic text has been updated with the latest;

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Entrepreneurial Marketing and International New Ventures

covering companies from three European countries, explores and develops the field of international marketing and entrepreneurship. The book;

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Strategies for International Industrial Marketing (Rle International Business): The Management of Customer Relationships in European Industrial Market

This study considers the key strategic issues of the management of customer relationships in international industrial marketing. It;

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Strategies for International Industrial Marketing (Rle International Business): The Management of Customer Relationships in European Industrial Market

This study considers the key strategic issues of the management of customer relationships in international industrial marketing. It;

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International Marketing, International Edition

INTERNATIONAL MARKETING, 10E, International Edition is an innovative, up-to-date text ideal for anyone seeking success in this fast-paced;

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International Marketing and Export Management

This fourth edition of International Marketing and Export Management has been written in response to the rapid changes occurring;

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Introduction to Marketing

With its engaging presentation of concepts, INTRODUCTION TO MARKETING, 11e, International Edition, will give students the ability to;

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Marketing, International Edition

Perfect for students of all backgrounds and interest levels, Pride and Ferrell's MARKETING 2014, International Edition combines a thorough;

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Marketing Management

, European Edition, by Philip Kotler, Kevin Lane Keller, Mairead Brady, Malcolm Goodman, and Torben Hansen is considered by many as the authoritative;

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