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Strategies for International Industrial Marketing (Rle International Business): The Management of Customer Relationships in European Industrial Market

This study considers the key strategic issues of the management of customer relationships in international industrial marketing. It;

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Strategies for International Industrial Marketing (Rle International Business): The Management of Customer Relationships in European Industrial Market

This study considers the key strategic issues of the management of customer relationships in international industrial marketing. It;

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Industrial Marketing Strategy

Develop customer-focused, market-driven strategies for today's competitive marketplace...Industrial Marketing Strategy Widely regarded as a;

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Business Market Management

For undergraduate and MBA courses in business-to-business marketing or industrial marketing.Business Market Management explores the process;

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Multinational Business and Labour (RLE International Business)

Aimed at senior undergraduate and post-graduate students following courses in International Business and Industrial Relations this book;

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International Marketing Management

. True understanding of the customer requires efficient marketing research about the firm's international business environment. As discussed;

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Capturing Customer Equity

developed frameworks to the creation and management of customer equity in domestic and international markets. Handy charts, tables, and figures make;

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International Business Marketing in Emerging Country Markets

: the adaptation of European firms' international marketing of products and projects to local networks and institutions in emerging country;

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International Business Marketing in Emerging Country Markets

: the adaptation of European firms' international marketing of products and projects to local networks and institutions in emerging country;

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International Market Analysis

International Market Analysis: Theories and Methods is an indispensable book for students and executives of international businesses who;

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International E-Business

recognize that traditional business concepts are not necessarily outdated. Acquiring customers on the international marketplace of E-Business;

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Research in International Marketing (Rle International Business)

marketing, such as cultural differences; the establishing and maintaining of relationships with customers' and the special problems for firm;

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Supply Network Strategies

of researchers includes leading international experts in the fields of industrial / business marketing and purchasing. This group is very influential and;

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Research in International Marketing (Rle International Business)

marketing, such as cultural differences; the establishing and maintaining of relationships with customers' and the special problems for firm;

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New Insights on Trust in Business-to-Business Relationships

relationships, industrial service and international cultures. The authors identify the consistencies and distinctions of antecedents, processes, and;

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International Industrial Networks and Industrial Restructuring in Central and Eastern Europe

International Industrial Networks and Industrial Restructuring in Central and Eastern Europe analyses the role of international industrial;

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International Industrial Networks and Industrial Restructuring in Central and Eastern Europe

International Industrial Networks and Industrial Restructuring in Central and Eastern Europe analyses the role of international industrial;

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Handbook of Strategic Account Management

business strategies and its ever-increasing relevance as a proven engine for growth in business-to-business strategic customer relationships;

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Defining Your Market

Strategies for High-Tech, Industrial, and Service Firms contains research, case studies, and literature reviews on market definition to help;

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Defining Your Market

Strategies for High-Tech, Industrial, and Service Firms contains research, case studies, and literature reviews on market definition to help;

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Handbook of Market Segmentation

targeting business markets: assessing customer needs; gauging the competition; designing winning strategies; and maximizing corporate resources. The;

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Handbook of Market Segmentation

targeting business markets: assessing customer needs; gauging the competition; designing winning strategies; and maximizing corporate resources. The;

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Industrial Marketing Research (RLE Marketing)

be published in the UK or USA devoted solely to the important modern management tool of industrial marketing research.;

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Digital Strategies in a Global Market

This book examines the impact of the Fourth Industrial Revolution on business strategy, marketing, management, sustainability innovation;

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Hospitality Marketing

Hospitality Marketing is a no-nonsense, practical book which has been revised and adapted for a wider market, including European and;

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Hospitality Marketing

Hospitality Marketing is a no-nonsense, practical book which has been revised and adapted for a wider market, including European and;

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Market-Based Management: Pearson International Edition

For courses in marketing management or marketing strategy. A focus on how marketing performance, profitability, and strategies;

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