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Intercultural Marketing. The Impact of Culture on the Marketing-Mix

? How important is the impact of culture on marketing-mix? The presented paper will provide some preliminary answers to these questions with an;

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Developing an Internet Marketing Mix Matrix

matrix as a marketing tool. Another aim was to test customer maturity as the effective factor on the structure of the Internet marketing mix;

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International Marketing in Fast Changing Environment

teaching international marketing to students. Papers in part one focus on innovation from emerging markets, including the impact of technological;

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Channel Strategies and Marketing Mix in a Connected World

, sustainability initiatives, etc. This mix varies depending on the specific channel and consumer niche that the firm is targeting. But this book shows how;

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Channel Strategies and Marketing Mix in a Connected World

, sustainability initiatives, etc. This mix varies depending on the specific channel and consumer niche that the firm is targeting. But this book shows how;

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Political Marketing

analyze aspects of nationalism & national identity. Finally, the book concludes with three case studies on various issues in political marketing.;

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Political Marketing

analyze aspects of nationalism & national identity. Finally, the book concludes with three case studies on various issues in political marketing.;

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Global Marketing and Advertising

Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization;

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Global Marketing and Advertising

Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization;

Vergelijkbare producten zoals Global Marketing and Advertising

Global Marketing and Advertising

Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization;

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20 Ps Of Marketing

Marketing has changed dramatically since the four classic Ps of the marketing mix (price, product, promotion and place) were proposed. The;

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Marketing of a Foreign Automotive Brand

was described and evaluated based on the marketing mix conception. Understanding the reasons for the success, or the failure of a foreign company on a;

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Strategic Marketing Management (Rle Marketing)

' in the marketing 'armoury' and how (s)he can integrate those weapons to achieve the right mix for each product. The accent on integrated;

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Strategic Marketing Management (RLE Marketing)

' in the marketing 'armoury' and how (s)he can integrate those weapons to achieve the right mix for each product. The accent on integrated;

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Marketing

strategies, this accessible text provides international perspectives on the areas discussed through examples of practice from North America, Asia;

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Intercultural Service Encounters

literature on the topic and identifying areas which require further exploration. With a focus on intercultural communication and competence, the;

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Global Sport Marketing

Globalization has had a profound impact on the sports industry, creating an international market in which sports teams, leagues and players;

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Wired Marketing

communications an e--based communications mix that illustrates the impact of new technology. This broadening of the marketing concept, by the Internet;

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The Complete Marketer

What is 'the marketing mix'? Is marketing a concept, function or process? How do you construct a good SWOT analysis? What are the strategic;

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International Marketing

Exploring the inter-relatedness of the key components that impact any international marketing venture - markets, the 4P's, culture;

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International Marketing

Exploring the inter-relatedness of the key components that impact any international marketing venture - markets, the 4P's, culture;

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Essentials of Marketing

of a marketing mix. All marketing strategies are based on this marketing mix. This textbook is a compilation of chapters that discuss the most;

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Essentials of Marketing

the major concepts of marketing including the marketing mix : product, price, place (distribution) and promotion.;

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Start-up Marketing Strategies in India

by Indian start-ups on issues in their marketing mix and presents guidance on practical ways to resolve them through fine-tuning the;

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Global Marketing And Advertising

Resources on CD, including discussion questions, PowerPoint slides, illustrations from the book, sample test questions, and video clips are;

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Global Marketing & Advertising

Packed with cultural, company, and country examples that help explain the paradoxes international marketers are likely to encounter, Global;

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Long-term Impact Of Marketing

book focuses on the topic of inferring long-term marketing impact on business performance from real-world data. It presents time-series;

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