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Contemporary Sport Marketing

The international nature of the sport industry requires a global approach to sport marketing practices. Organisations need to develop a;

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Global Sport Marketing

posed by a global sports market, outlining the tools and strategies that marketers and managers can use to take advantage of those opportunities;

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Sport Business in the Global Marketplace

Sport has become big business. This book takes a global look at the business of sport focusing upon the structure of the sport industry;

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Global Sport Marketing

scholars and practitioners to write Global Sport Marketing: Sponsorship, Ambush Marketing, and the Olympic Games. The authors' experiences bring a;

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The Global Sport Economy

This book examines the global sports ecosystem through three of its central pillars: Sport marketing, sports equipment manufacture and;

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Advanced Theory and Practice in Sport Marketing

Advanced Theory and Practice in Sport Marketing is the first book to address this increasingly popular subject at an advanced level. Where;

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Sport Brands

Sport brands are a central element of modern sport business and a ubiquitous component of contemporary global culture. This groundbreaking;

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Sport Brands

Sport brands are a central element of modern sport business and a ubiquitous component of contemporary global culture. This groundbreaking;

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Routledge Handbook of International Sport Business

Contemporary sport business is international. From global sport competitions and events, sponsorship deals and broadcasting rights to;

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Introduction to Sport Marketing

Introduction to Sport Marketing is a highly accessible text that presents the key principles and tools of sport marketing. Written by an;

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Sport Consumer Behaviour

behaviour in sport and events, Sport Consumer Behaviour: Marketing Strategies offers a truly global perspective on this rapidly-growing subject;

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Sport Tourism Development

development and critical thinking on the interplay of local and global forces in sport and tourism development. It continues to be an important text;

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Sport Tourism Development

development and critical thinking on the interplay of local and global forces in sport and tourism development. It continues to be an important text;

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International Sport Business Management

This book showcases new research in sport business management around the world, offering a platform for the international exchange of ideas;

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Advanced Theory and Practice in Sport Marketing

The only sport marketing textbook aimed at upper-level and postgraduate courses in sport marketing Sport marketing is a core component;

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Advanced Theory and Practice in Sport Marketing

The only sport marketing textbook aimed at upper-level and postgraduate courses in sport marketing Sport marketing is a core component;

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Introduction to Sport Marketing

Introduction to Sport Marketing is an accessible and engaging introduction to key concepts and best practice in sport marketing. Aimed at;

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Digital Sport Marketing

Digital sport marketing is a new, dynamic and rapidly evolving area that is having a profound impact on contemporary sport business. This;

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Strategic Sport Marketing

A fully revised edition of this widely used introduction to sport marketing by leading educators. With international examples it remains;

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Berkshire Encyclopedia of World Sport, 4 Volumes

prehistoric hunters and gatherers and extends to the global sports industry of the twenty-first century.;

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Advanced Theory and Practice in Sport Marketing

Effective marketing is essential for any successful sport organization, from elite professional sports teams to local amateur leagues. Now;

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Strategic Sport Marketing

Since the sport consumer may now be either participant or spectator, either at the game or on TV, standard marketing theory does not;

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Routledge Handbook of Sports Marketing

Sports marketing has become a cornerstone of successful sports management and business, driving growth in sport organisations and widening;

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Marketing for Sport Business Success

The field of sport marketing is growing.... As the field thrives and becomes more specialized, it is necessary to call upon a number;

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Marketing von staatlichen Einrichtungen im Sport

Marketing von staatlichen Einrichtungen im Sport is een boek van Hendrik Hilmer;

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The Marketing of Sport

A comprehensive, cutting edge analysis of sport marketing, written by an international team of leading academics.;

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Emotional Influences on Sport Event Marketing

Management and marketing of sport events demand an interdisciplinary approach, where one major component is often underestimated if not;

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