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Routledge Handbook of Sports Marketing

Sports marketing has become a cornerstone of successful sports management and business, driving grow;...

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Routledge Handbook of Sports Sponsorship

The Routledge Handbook of Sports Sponsorship provides a comprehensive guide to the successful manage;...

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Routledge Handbook of Sports Sponsorship

The Routledge Handbook of Sports Sponsorship provides a comprehensive guide to the successful manage;...

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Routledge Handbook of Sports Therapy, Injury Assessment and Rehabilitation

The work of a sports therapist is highly technical and requires a confident, responsible and profess;...

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Routledge Handbook of Sports Event Management

From the Olympic Games to community-level competitions, sports events can be complex and pose a part;...

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Routledge Handbook of Sports Event Management

From the Olympic Games to community-level competitions, sports events can be complex and pose a part;...

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The Routledge Handbook of Tourism Marketing

Tourism has often been described as being about 'selling dreams', tourist experiences being conceptu;...

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The Routledge Handbook of Tourism Marketing

Tourism has often been described as being about 'selling dreams', tourist experiences being conceptu;...

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The Routledge Handbook of Destination Marketing

This book examines key contemporary marketing concepts, issues and challenges that affect destinatio;...

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Routledge Handbook of Biomechanics and Human Movement Science

The Routledge Handbook of Biomechanics and Human Movement Science is a landmark work of reference. N;...

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Routledge Handbook of Biomechanics and Human Movement Science

The Routledge Handbook of Biomechanics and Human Movement Science is a landmark work of reference. N;...

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Routledge Handbook of Hospitality Marketing

This handbook analyzes the main issues in the field of hospitality marketing by focusing on past, pr;...

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The Routledge Handbook of Hospitality Marketing

This handbook analyzes the main issues in the field of hospitality marketing by focusing on past, pr;...

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Routledge Handbook of Football Marketing

Football is big business. The top teams and leagues in world football generate billions of dollars i;...

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Routledge Handbook of Football Marketing

Football is big business. The top teams and leagues in world football generate billions of dollars i;...

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Handbook of Sports and Media

This distinctive Handbook covers the breadth of sports and media scholarship, one of the up-and-comi;...

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Handbook of Sports and Media

This distinctive Handbook covers the breadth of sports and media scholarship, one of the up-and-comi;...

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Sports Marketing

This book provides the basic knowledge ( basics ) for professional sports marketing and gives sugges;...

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Team Sports Marketing

Some might argue that sports marketing is a mere subfield of marketing, meaning that there are theor;...

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Routledge Handbook of Political Marketing

With the Obama campaign universally acknowledged as the most successfully marketed presidential camp;...

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Routledge Handbook of Political Marketing

With the Obama campaign universally acknowledged as the most successfully marketed presidential camp;...

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The Routledge Handbook of Tourism Experience Management and Marketing

The Routledge Handbook of Tourism Experience Management and Marketing offers a comprehensive and tho;...

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The Routledge Handbook of Tourism Experience Management and Marketing

The Routledge Handbook of Tourism Experience Management and Marketing offers a comprehensive and tho;...

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Sports Marketing

For courses in Sports Marketing, offered in the College of Business, or in sports administration pro;...

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Routledge Handbook of Sport, Race and Ethnicity

Few issues have engaged sports scholars more than those of race and ethnicity. Today, globalization ;...

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Sports Marketing and the Psychology of Marketing Communication

Sports marketing is one of the fastest growing areas of marketing communication. This book advances ;...

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Sports Marketing and the Psychology of Marketing Communication

Sports marketing is one of the fastest growing areas of marketing communication. This book advances ;...

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