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Marketing of a Foreign Automotive Brand

was described and evaluated based on the marketing mix conception. Understanding the reasons for the success, or the failure of a foreign company on a;

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Auto Brand

have had to fundamentally rethink their design, brand and marketing strategies to thrive in a savvy, consumer-led culture, and markets that are;

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Retro Branding

particularly popular in the automotive sector. The success of the 2007 New Fiat 500 is a case in point: it leverages on the notions of brand image and;

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Experiential Marketing in Automotive Industry

Experiential Marketing in Automotive Industry is een boek van Anna Adilova;...

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Marketing Mess to Brand Success

a Lead and Hire People Smarter Than You, Marketing Mess to Brand Success shares a career worth of valuable lessons learned. Fast-track;

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Fashion Branding and Consumer Behaviors

networks. Domestic or foreign luxury brands? A comparison of status- and non-status- seeking teenagers. The impact of consumers' need for;

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Fashion Branding and Consumer Behaviors

networks. Domestic or foreign luxury brands? A comparison of status- and non-status- seeking teenagers. The impact of consumers' need for;

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Effective Marketing Strategy for the Leading Antiseptic Brand

Savlon is one of the key driving brands of ACI Consumer Brands, a strategic business unit of Advanced Chemicals Industries (ACI) Limited;

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Korean Automotive Foreign Direct Investment in Europe

This book examines Foreign Direct Investment of major Korean automotive companies in Europe, with particular reference to how economic;

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Korean Automotive Foreign Direct Investment in Europe

This book examines Foreign Direct Investment of major Korean automotive companies in Europe, with particular reference to how economic;

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Plastics in Automobiles

This book provides a basic understanding of the major products, technologies, applications, marketing practices and competitive scenario;

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Plastics in Automobiles

This book provides a basic understanding of the major products, technologies, applications, marketing practices and competitive scenario;

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Building Brands Directly

effectiveness. They must also conted with a trend towards retailers' having their own labels. In response, brand owners have shown increasing interest;

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Building Brands Directly

effectiveness. They must also conted with a trend towards retailers' having their own labels. In response, brand owners have shown increasing interest;

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Brand Positioning

Brand Positioning is an English translation of an exceptionally well-renowned Dutch textbook, which provides a practical approach to;

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Brand Positioning

Brand Positioning is an English translation of an exceptionally well-renowned Dutch textbook, which provides a practical approach to;

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Brand Management

Building a powerful brand requires determining the tangible characteristics of the offerings that carry the brand name and the benefits the;

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Advances in National Brand and Private Label Marketing

The 2019 International Conference on National Brand & Private Label Marketing is a unique academic forum for presenting and discussing;

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Integrated Brand Marketing And Measuring Returns

A successful marketing manager needs to be able to use different media channels to reach specific audiences, and know through campaign;

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Kellogg On Branding

strategies for building, leveraging, and rejuvenating brands. Destined to become a marketing classic, Kellogg on Branding includes chapters written;

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The Influence of Values on Consumer Behaviour

underlying behaviour, a concept that marketers have borrowed to define brand values. This has led to conceptual confusion. Whereas in psychology the;

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The Influence of Values on Consumer Behaviour

underlying behaviour, a concept that marketers have borrowed to define brand values. This has led to conceptual confusion. Whereas in psychology the;

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International Brand Strategy

Brand Strategy companies hit the ground running in foreign markets. This provides a competitive advantage from day one, empowers companies to;

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International Brand Strategy

Brand Strategy companies hit the ground running in foreign markets. This provides a competitive advantage from day one, empowers companies to;

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The Behavioral Economics of Brand Choice

This text presents a cutting edge approach to the analysis of brand choice, relevant to marketing practice and social science. This;

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Flagship Marketing

Flagships are the physical apogee of consumerism, places where brand experiences are most defined and interactions with consumers are;

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Flagship Marketing

Flagships are the physical apogee of consumerism, places where brand experiences are most defined and interactions with consumers are;

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