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International Luxury Brand Strategy

This book looks at luxury brand management and strategy from theory to practice and presents new theoretical models and solutions for how;

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International Luxury Brand Strategy

This book looks at luxury brand management and strategy from theory to practice and presents new theoretical models and solutions for how;

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Brand Positioning

identity and brand image, and analysing how these can be transformed into a successful positioning strategy, using international case studies;

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Brand Positioning

identity and brand image, and analysing how these can be transformed into a successful positioning strategy, using international case studies;

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Brand Breakout

Written by the world's leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed;

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Brand Breakout

Written by the world's leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed;

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International Brand Strategy

market. Written from a marketing practitioner's perspective, International Brand Strategy evens the playing field with clear, actionable;

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International Brand Strategy

market. Written from a marketing practitioner's perspective, International Brand Strategy evens the playing field with clear, actionable;

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Brand Strategy and Management for Law Firms

The success or failure of your firm is determined by how your clients and employees view your brand - simple. An effective brand strategy;

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The New Strategic Brand Management

professionals and postgraduate students to understand and overcome the challenges of brand management and strategy today, written by the leading;

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Brand identity: The Must have guide on Branding, Brand Strategy & Brand Development. Craft and design a Irresistible story brand business

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The Brand Mapping Strategy

greater influence in their industries and companies, and become thought leaders in their fields. The Brand Mapping Strategy uses proven;

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Vertical Brand Portfolio Management

suitability as cooperation partners. The proposed Vertical Brand Portfolio Management is based on the principles of brand portfolio strategy assigning;

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Advanced Brand Management Building and implementing a powerful brand strategy 3rd Edition Building and activating a powerful brand strategy

environment. But what constitutes a strong brand? How should it be developed and managed? How do you activate and manage a winning brand strategy;

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The Brand Strategy Canvas

. An impactful, recognizable brand is perhaps a company's most valuable intellectual property. And any strong brand starts with a strategy;

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Research Frontiers on the International Marketing Strategies of Chinese Brands

international marketing mix e.g. distribution channel and pricing strategies, and brand performance. Through case studies the text also analyses the;

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Branding Across Borders

global brand strategy. Executives of all levels can look to it for: a 10-step strategy for communicating a brand in an interactive world;

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Brand Extensions

taken into account when implementing a brand extension strategy? The authoress Carolin Wobben answers these questions by illustrating and;

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Pharmaceuticals-Where's the Brand Logic?

. PharmaceuticalsWhere's the Brand Logic?: Branding Lessons and Strategy discusses in detail the application of current consumer branding theory to pharmaceutical;

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Pharmaceuticals-Where's the Brand Logic?

. PharmaceuticalsWhere's the Brand Logic?: Branding Lessons and Strategy discusses in detail the application of current consumer branding theory to pharmaceutical;

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Moment of Truth

brand at the centre of a value-based approach and the focal point of business strategy. They show how to develop brand strategy and brand;

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Effective Marketing Strategy for the Leading Antiseptic Brand

rigorous marketing activities. Thus, this research work aims at "A study to define effective marketing strategy for Savlon Liquid Antiseptic Brand;

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Global Brand Strategy

strategy is a considerable one, marrying as he does an in-depth knowledge of how brands work to a keen awareness of cultural particularities. ( The;

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Strategic Brand Management

any brand to succeed in the market. Some common branding strategies include multibranding strategy, brand extension, co-branding and private;

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Living the Brand

the brand has relevance and creates meaning. Using original international case studies, such as IBM, SAS Airlines, UNICEF, Apple and Nike;

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Strategic Brand Management

any brand to succeed in the market. Some common branding strategies include multibranding strategy, brand extension, co-branding and private;

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Brand Portfolio Strategy

With the explosion of brands in today's marketplace, a mastery of brand management has become essential to successful business strategy;

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