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Research Frontiers on the International Marketing Strategies of Chinese Brands

international marketing mix e.g. distribution channel and pricing strategies, and brand performance. Through case studies the text also analyses the;

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Advances in National Brand and Private Label Marketing

This proceedings volume highlights the latest research presented at the 8th International Conference on Research on National Brand;

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Experiential Marketing

The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and;

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Marketing Management

highly successful marketing strategies. This exciting new edition includes updated cases and combines scholarly international research with;

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Advances in National Brand and Private Label Marketing

This proceedings volume highlights the latest research presented at the 7th International Conference on Research on National Brand;

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Adding Value (RLE Marketing)

An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores;

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Adding Value (RLE Marketing)

An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores;

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Brand China and the internationalization of Chinese companies

situation of Chinese Corporate Brands on the international market into account, it sets some priorities for the implementation of "Brand China" and;

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Kellogg On Branding

strategies for building, leveraging, and rejuvenating brands. Destined to become a marketing classic, Kellogg on Branding includes chapters written;

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Leveraged Marketing Communications

the associations the target audience has with the object. LMC conceptually binds a wide range of marketing communication strategies previously;

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Advances in Chinese Brand Management

This book includes a fascinating range of up-to-date articles on China from the Journal of Brand Management that marshal research and;

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Competitive Branding Strategies

Globalization has expanded the options for building brand strategies through social media, the internet, and in conventional approaches;

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Competitive Branding Strategies

Globalization has expanded the options for building brand strategies through social media, the internet, and in conventional approaches;

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Strategies for International Industrial Marketing (Rle International Business): The Management of Customer Relationships in European Industrial Market

is based on extensive original research by the International Marketing and Purchase Group. The book reports on that research, in particular;

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Strategies for International Industrial Marketing (Rle International Business): The Management of Customer Relationships in European Industrial Market

is based on extensive original research by the International Marketing and Purchase Group. The book reports on that research, in particular;

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Marketing Management

highly successful marketing strategies. This exciting new book combines scholarly international research with relevant and contemporary examples;

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Marketing Strategies of Chinese Companies

business concentrated on their home markets and perhaps one or two neighboring countries. Not so any longer. Even the smallest businesses have;

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Entrepreneurship in International Marketing

The latest volume in the Advances in International Marketing series is a fresh addition to the international marketing literature;

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Global Sport Marketing

Globalization has had a profound impact on the sports industry, creating an international market in which sports teams, leagues and players;

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How Brands Become Icons

through conventional branding strategies, which focus on benefits, brand personalities, and emotional relationships. Instead, he calls for a;

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Research On International Service Marketing

of departure for future research on international service marketing and the internationalization of services. In the tradition of the Advances;

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Brands and Brand Management

Very few books exist that meaningfully integrate the rich and vast body of scientific research and theories that have accumulated in the;

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International Marketing Research

on research in the international environment are also considered. Craig and Douglas conclude with a discussion of how further progress can be;

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How Cool Brands Stay Hot 3rd Ed

studies from companies including H&M, MTV and Diesel, it guides readers in developing the right strategies to leave a lasting business impact;

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What's in a Name?

and is supported by the best research from both the professional and academic fields. The authors describe the birth and maturity of brands;

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What's in a Name

and is supported by the best research from both the professional and academic fields. The authors describe the birth and maturity of brands;

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How Cool Brands Stay Hot

previous Generation X, they have a much bigger impact on society and business. But what drives them and how do you develop the right brand;

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