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Adding Value (RLE Marketing)

the history of marketing in the food and drink industries, focusing on the meaning of brands, the ways in which they add value and the;

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Adding Value (RLE Marketing)

the history of marketing in the food and drink industries, focusing on the meaning of brands, the ways in which they add value and the;

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Adding Value to Marketing

remains a perennial problem for many Marketing Managers. Adding Value to Marketing examines the various challenges facing marketers today;

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Marketing in Developing Countries (Rle Marketing)

The articles in this collection discuss the role of marketing in development, and include case studi;...

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Marketing in Developing Countries (RLE Marketing)

The articles in this collection discuss the role of marketing in development, and include case studi;...

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Marketing (RLE Marketing)

Drawing from the behavioural sciences, management theory, quantitative decision theory and marketing;...

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Marketing and Marketing Assessment (RLE Marketing)

This volume is a text-book for students of marketing, providing a basic understanding of the concept;...

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Marketing and Marketing Assessment (Rle Marketing)

This volume is a text-book for students of marketing, providing a basic understanding of the concept;...

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Competitive Marketing (RLE Marketing)

This volume is a text-book for students of marketing, providing a basic understanding of the concept;...

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Marketing Budgeting (RLE Marketing)

This book represents a radical departure from the established theory in taking an organisational vie;...

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Research in International Marketing (Rle International Business)

This book considers problems which can be serious obstacles in international marketing but which are;...

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Marketing Organisation (Rle Marketing)

Aimed primarily at the MBA student or those preparing for professional qualifications in the marketi;...

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Marketing Organisation (RLE Marketing)

Aimed primarily at the MBA student or those preparing for professional qualifications in the marketi;...

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Research in International Marketing (Rle International Business)

This book considers problems which can be serious obstacles in international marketing but which are;...

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Managing Marketing Information (RLE Marketing)

A good marketing information system is an essential ingredient of all successful marketing. This boo;...

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Organization and Marketing (RLE Marketing)

Taking as its starting point the nature of marketing tasks, this book draws on organizational theori;...

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Organization and Marketing (RLE Marketing)

Taking as its starting point the nature of marketing tasks, this book draws on organizational theori;...

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Servitization

regarding tangible products has made manufacturers look for innovative solutions to be able to provide more value for the customers. Adding services;

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Marketing for the Developing Company (RLE Marketing)

This book takes the reader through the underlying theory of marketing and applies it to the developi;...

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Marketing for the Developing Company (Rle Marketing)

This book takes the reader through the underlying theory of marketing and applies it to the developi;...

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Alternative Marketing Approaches for Entrepreneurs

Consumers have, to a large extent, become their own producers; they are more aware of marketing and are active in adding value to the;

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Alternative Marketing Approaches for Entrepreneurs

Consumers have, to a large extent, become their own producers; they are more aware of marketing and are active in adding value to the;

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Financial Strategy

Recent developments in financial strategy have concentrated on adding value to organisations. Financial Strategy gives an overview of how;

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The Marketing Environment (RLE Marketing)

This comprehensive work, covering a wide spectrum of the marketing environment, provides a fundament;...

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Industrial Marketing Research (RLE Marketing)

The book provides a comprehensive analysis of the techniques and mechanics of the research process, ;...

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Strategies for International Industrial Marketing (Rle International Business): The Management of Customer Relationships in European Industrial Market

This study considers the key strategic issues of the management of customer relationships in interna;...

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Strategies for International Industrial Marketing (Rle International Business): The Management of Customer Relationships in European Industrial Market

This study considers the key strategic issues of the management of customer relationships in interna;...

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