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of marketing for new businesses and social entrepreneurial ventures. This book first presents the dominant approach to marketing theory used for;
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of marketing for new businesses and social entrepreneurial ventures. This book first presents the dominant approach to marketing theory used for;
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SMEs in the global marketplace, and offers tactical and strategic marketing approaches to help them succeed in the modern business world.The;
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SMEs in the global marketplace, and offers tactical and strategic marketing approaches to help them succeed in the modern business world.The;
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From Starting Small to Winning Big: The Digital Marketing Guide for Start-up Entrepreneurs is a practical, step-by-step guide that will;
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Marketing for Entrepreneurs provides students with practical insights, strategies, and tips on how to apply marketing concepts to increase;
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Marketing for Entrepreneurs, 2nd Edition provides insights, strategies, and tips on how to apply entrepreneurial marketing concepts to;
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readers through a step-by-step process of figuring things out for themselves. The result? A successful marketing program that will help;
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is causing a data dilemma for small to medium sized enterprises (SMEs), entrepreneurs, and practitioners. With marketing companies and experts;
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- to find higher-impact, under-valued approaches. Instead of measuring GRPs, reach and frequency, successful marketers today need to focus on;
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marketing strategies. Strategic Marketing for Social Enterprises in Developing Nations provides innovative insights for an in-depth understanding;
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For many years the Monday Morning Marketing Memo was one of the most popular marketing e-newsletters, read by business owners;
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In this bundle of three books, we go through three different types of marketing platforms and discus;...
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Guerrilla Marketing and Guerrilla Marketing Attack, this book presents unconventional ideas that are easy, and exciting for entrepreneurs at every;
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Big Business Marketing for Small Business Budgets is based on research the author did while working for American Express, where she;
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Marketing Changes is a core text for students at undergraduate level and on specialised Marketing Masters degrees taking a Marketing;
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, restaurants, and others--highlight various prosperous approaches to persuasive advertising.Written specifically for entrepreneurs and small business;
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Ideal for marketing professionals, non-marketers, business executives, and entrepreneurs, Marketing Words of Wisdom provides guidance, tips;
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From the three-time #1 bestselling author Chris J. Reed, the only CEO with a Mohawk! comes his latest book, Social Selling Mastery for;
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their innovative solutions. The book is a highly informative guide for entrepreneurs, marketing scholars and practitioners who wish to explore;
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sciences, this book by an industry expert offers many new and practiced approaches, examples and lessons for innovative thinking and breaking new;
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sciences, this book by an industry expert offers many new and practiced approaches, examples and lessons for innovative thinking and breaking new;
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author reviews a number of marketing systems conceptualisations and develops an alternative framework for investigating meanings in marketing;
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leading global specialists, this handbook covers many pioneering methods, such as: Methods for the analysis of user- and customer;
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consistently pursued the search for an alternative logic for marketing.;
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