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Adding Value to Marketing

remains a perennial problem for many Marketing Managers. Adding Value to Marketing examines the various challenges facing marketers today;

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Adding Value (RLE Marketing)

the history of marketing in the food and drink industries, focusing on the meaning of brands, the ways in which they add value and the;

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Adding Value (RLE Marketing)

the history of marketing in the food and drink industries, focusing on the meaning of brands, the ways in which they add value and the;

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Servitization

regarding tangible products has made manufacturers look for innovative solutions to be able to provide more value for the customers. Adding services;

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Alternative Marketing Approaches for Entrepreneurs

Consumers have, to a large extent, become their own producers; they are more aware of marketing and are active in adding value to the;

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Alternative Marketing Approaches for Entrepreneurs

Consumers have, to a large extent, become their own producers; they are more aware of marketing and are active in adding value to the;

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Financial Strategy

Recent developments in financial strategy have concentrated on adding value to organisations. Financial Strategy gives an overview of how;

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Marketing for Engineers, Scientists and Technologists

marketing and dealing with engineers, scientists and technologists. The book focuses on marketing but will follow CIM developments in adding enough;

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Value in Marketing

The concept of value has been at the heart of marketing thought and practice. Marketers strive to develop a unique value proposition to;

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Adding Value to Increase Your Worth

stand out of the crowd. Ever heard of this statement, "It is crowded at the bottom"? It would therefore take adding value to yourself to stand;

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Value and Waste in Lean Construction

Non-value adding activities are otherwise known as 'waste' in the lean construction lexicon. The aim of this collection is to build a;

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Value and Waste in Lean Construction

Non-value adding activities are otherwise known as 'waste' in the lean construction lexicon. The aim of this collection is to build a;

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Subscription Marketing

nurture the ongoing solution value to the customer: Help customers achieve value Demonstrate the value that customers are realizing Add value;

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Principles of Marketing

For Principles of Marketing courses using a comprehensive text. Learn how to create value and gain loyal customers. Today's marketing;

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Marketing Management

returns to shareholders. This book redefines marketing?s role as contributing to this task of shareholder value creation. It explores how;

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Cybermarketing

significantly to the first edition by: Increasing the up to date case material Having a live Internet site to support the book Adding a collection;

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Cybermarketing

significantly to the first edition by: * Increasing the up to date case material * Having a live Internet site to support the book * Adding a;

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Value-Based Marketing

governing objective of management. A practical, step-by-step guide to developing marketing strategies that generate growth and shareholder value. An;

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Marketing Value Metrics

This second edition of Marketing Accountability, now transformed to Marketing Value Metrics, introduces and guides readers through a;

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Creating Customer Value Through Strategic Marketing Planning

to virtually any kind of organization. It requires a profound understanding of the value creation opportunities in the marketplace;

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Creating Customer Value Through Strategic Marketing Planning

to virtually any kind of organization. It requires a profound understanding of the value creation opportunities in the marketplace;

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Subscription Marketing

How do marketers need to adjust when businesses shift to a subscription model? How can marketing increase revenues and add value to the;

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Building Value through Marketing

Building Value through Marketing provides a hands-on guide to understanding and building compelling marketing plans that create value, not;

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Building Value through Marketing

Building Value through Marketing provides a hands-on guide to understanding and building compelling marketing plans that create value, not;

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Value-Based Marketing 2nd

This book provides a clear practical introduction to shareholder value analysis for the marketing professional. It gives them the tools to;

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Entrepreneurial Marketing

be fully effective, marketing must be viewed from a broad perspective and as a value-creating process. In order to understand the dynamic;

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Entrepreneurial Marketing

be fully effective, marketing must be viewed from a broad perspective and as a value-creating process. In order to understand the dynamic;

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