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Marketing Value Metrics

This second edition of Marketing Accountability, now transformed to Marketing Value Metrics, introduces and guides readers through a;

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Key Marketing Metrics

investment and identify the best new opportunities for profit. Discover high-value metrics for every facet of marketing: promotional strategy;

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Key Marketing Metrics

Why read Key Marketing Metrics? Because better metrics lead to better decisions, which lead to bette;...

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Marketing

Marketing for Tougher Times; Creating Value by Improving Marketing Return on Investment; Consumer Segmentation; A Call to Action; The Influence of a;

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Marketing Metrics

Your Definitive, Up-to-Date Guide to Marketing Metrics--Choosing Them, Implementing Them, Applying T;...

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Superior Customer Value

Superior Customer Value is a state-of-the-art guide to designing, implementing and evaluating a customer value strategy in service;

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Superior Customer Value

Superior Customer Value is a state-of-the-art guide to designing, implementing and evaluating a customer value strategy in service;

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Marketing Metrics

Explains how to use data-driven marketing to deliver return on marketing investment and take marketi;...

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Marketing

marketplace. The 9th Edition presents more information than ever on the core issues every marketer needs to know, including value, analytics and;

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Handbook of Marketing and Finance

Many organizations have found that the value to business operations and financial performance created by the marketing function has become;

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Marketing Metrics in Action

Talk about marketing accountability has become almost commonplace. Most marketing executives underst;...

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ISE Marketing

Engagement. Leadership. Innovation. This market leader remains the most rigorous, business-oriented ;...

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How to Measure Digital Marketing

better understand and demonstrate the value of digital marketing.;

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Measuring Marketing

Evaluating marketing performance and decision making more fairly Marketing has long been considered ;...

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The Effect of Solution Transition on Steering the Sales Force

in existing firms today. It will be demonstrated how shareholder value influenced the design and why these metrics are not aligned with the latest;

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New Metrics Value-Based Management

Annette Holler introduces two new depreciation-adjusted value metrics. Furthermore, a case study illustrates the depreciation-related bias;

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Digital Marketing

An unbiased, balanced guide to all aspects of digital marketing planning and strategy, from social m;...

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Digital Marketing

An unbiased, balanced guide to all aspects of digital marketing planning and strategy, from social m;...

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Mastering Market Analytics

marketing benefit only the company or do they also generate value for customers? With over twenty years of experience in world markets;

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eServices Business Value Assessment and its Methods and Metrics used among the Companies

Eservices Business Value Assessment and Its Methods and Metrics Used Among the Companies is een boek van Alexandra Barokova;

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Marketing

needs to know, including value, analytics and metrics, and ethical and sustainable marketing. And with new examples and assessments, the text;

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Value-Based Metrics for Improving Results

Featuring a roadmap that can be applied in most any organization, this book presents a unique universal, value-based methodology for;

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Value-Based Metrics

value-based metrics such as EVA, MVA, and CFROI as a measure of a firm's profitability because these standards adjust for all of the firm's cost;

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The Effective Marketing Strategies For Rapidly Growing A Brand, The Metrics That Are Utilized For Measuring The Effectiveness Of A Marketing Strategy, And Why Investing In Implementing Effective Marketing Strategies Is A Worthwhile Investment

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Marketing And The Bottom Line

. Market Leader A blue print for the marketer to impress his or her boss in how to measure the value of their efforts. Numbers haven't;

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Oil & Gas Company Analysis: Petroleum Refining & Marketing

industry as well provides an overview of the oil & gas value chain, with a particular emphasis on Refining & Marketing. Chapters two;

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Moneyball Marketing

Learn how Amazon.com, Apple Computer, Glaceau Vitamin Water, Proactiv Solution, Netflix and others u;...

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