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Handbook of Marketing and Finance

Many organizations have found that the value to business operations and financial performance created by the marketing function has become;

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Handbook of Economic Forecasting

Research on forecasting methods has made important progress over recent years and these developments are brought together in the Handbook;

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The Random House Handbook of Business Terms

Explains the meanings of more than 3500 terms dealing with finance, management, marketing, investment, advertising, and sales;

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Marketing Finance

and strategy in the marketing process, and clearly demonstrates the techniques and calculations that are necessary to formulate a;

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Marketing Finance

and strategy in the marketing process, and clearly demonstrates the techniques and calculations that are necessary to formulate a;

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Routledge Handbook of International Sport Business

Contemporary sport business is international. From global sport competitions and events, sponsorship deals and broadcasting rights to;

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Handbook of Finance

Volume I: Financial Markets and Instruments skillfully covers the general characteristics of different asset classes, derivative;

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Handbook of Niche Marketing

Get closer to tailor made marketing! Ever-changing customer needs and intense competition make it crucial for companies to find new;

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Handbook of Niche Marketing

Get closer to tailor made marketing! Ever-changing customer needs and intense competition make it crucial for companies to find new;

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Handbook of Heavy Tailed Distributions in Finance

The Handbooks in Finance are intended to be a definitive source for comprehensive and accessible information in the field of finance. Each;

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The Marketing Plan Handbook

For any marketing course that requires the development of a marketing plan, such as Marketing Management, Marketing Strategy and Principles;

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The Marketing Plan Handbook, 6th Edition

The Marketing Plan Handbook (6th Edition) presents a structured approach to developing action plans to launch new offerings and manage;

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Routledge Handbook of Sports Marketing

Sports marketing has become a cornerstone of successful sports management and business, driving growth in sport organisations and widening;

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The Museum Marketing Handbook

Why should museums invest time and resources in developing a marketing strategy? The answer is that there is evidence that effective;

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Routledge Handbook of Banking and Finance in Asia

The Routledge Handbook of Banking and Finance in Asia brings together leading scholars, policymakers, and practitioners to provide a;

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Handbook of Research on Mobile Marketing Management

The Handbook of Research on Mobile Marketing Management provides a compelling and relevant collection of innovative mobile marketing;

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The SAGE Handbook of Marketing Theory

Contemporary and forward looking, The SAGE Handbook of Marketing Theory provides conceptual cohesion by drawing together a wide range;

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Georgia Public Finance Law Handbook

Georgia Public Finance Law Handbook provides the essential legal resource on matters of bonds and public finance in the State of Georgia;

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Marketing Campaign Handbook

the reach it deserves. Learn marketing strategies, content marketing, and more. This handbook is for every level of business or ministry;

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Handbook on Information Technology in Finance

intersection between IT and finance. Included are recent trends and challenges, IT systems and architectures in finance, essential developments and;

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Handbook on Information Technology in Finance

intersection between IT and finance. Included are recent trends and challenges, IT systems and architectures in finance, essential developments and;

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International Finance and Accounting Handbook

The International Accounting and Finance Handbook is an excellent reference for assisting those with interests or responsibilities;

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The Corporate Finance Handbook

understood. This Handbook aims to be a practical guide for the hard-pressed CEOs and finance directors of middle market companies. Companies of this;

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The Marketing Plan Handbook

The Marketing Plan Handbook presents a streamlined approach to writing succinct, logical, and actionable marketing plans. Building on the;

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The Business Skills Handbook

Employers are criticizing the lack of transferable skills that new graduates have and the pressure is on for business schools to produce;

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The Handbook of Field Marketing

If you are involved in field marketing, this is the book for you. Whether you are working within a company and seeking to employ a field;

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Extreme Events In Finance A Handbook Of

A guide to the growing importance of extreme value risk theory, methods, and applications in the financial sector Presenting a uniquely;

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