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Marketing Finance

Building on the author's previous book, Financial Aspects of Marketing, Marketing Finance stresses t;...

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Marketing Finance

Building on the author's previous book, Financial Aspects of Marketing, Marketing Finance stresses t;...

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Handbook of Marketing and Finance

Many organizations have found that the value to business operations and financial performance create;...

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Marketing for Engineers, Scientists and Technologists

Marketing For Engineers, Scientists and Technologists has been written using the author's considera;...

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Basics Marketing 03: Marketing Management

Understanding how to create marketing programmes is one thing. Understanding how to take leadership ;...

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Advances in Pacific Basin Business, Economics and Finance

Advances in Pacific Basin Business, Economics, and Finance is an annual publication designed to focu;...

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Advances in Pacific Basin Business, Economics and Finance

Advances in Pacific Basin Business, Economics, and Finance is an annual publication designed to focu;...

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Standard Grade Business Management Success Guide

This title delivers a highly visual approach to revision. Essential course content at General and Cr;...

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42 Rules Of Marketing

A compilation of ideas, theories, and practical approaches to marketing challenges, this text summar;...

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Accounting, Finance, and Taxation in the Gulf Countries

This book focuses on how multinational companies can plan and manage their international business in;...

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Management in English Language Teaching

Teachers who are making the transition into management need to gain expertise in specialist areas su;...

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The Random House Handbook of Business Terms

Explains the meanings of more than 3500 terms dealing with finance, management, marketing, investmen;...

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Business Research Methods

Covering topics in business research, this text employs numerous examples to illustrate real-world r;...

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Competition in Global Industries

Essays discuss technology, manufacturing, marketing, finance, capital, government policies, coalitio;...

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Business Research Methods

Providing comprehensive coverage of business research, this text's student-friendly design contains ;...

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Fundamentals of Logistics

Fundamentals of Logistics Management provides a unique opportunity to leverage high profile, qualit;...

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Corporate Finance

The book introduces corporate finance to first year students in business schools. Basic subjects suc;...

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Corporate Finance

The book introduces corporate finance to first year students in business schools. Basic subjects suc;...

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Eurasian Business and Economics Perspectives

This book presents selected papers from the 30th Eurasia Business and Economics Society (EBES) Confe;...

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The Vest-Pocket MBA

This revised and expanded second edition of the text covers 240 key areas of business and finance. I;...

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MARKETING is FINANCE is BUSINESS

Chris will provide both inspiration and practical help to CEOs and their top teams on how to build s;...

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MARKETING is FINANCE is BUSINESS

Chris will provide both inspiration and practical help to CEOs and their top teams on how to build s;...

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Quantitative Methods For Business Decisions

This comprehensive textbook has 25 chapters divided into 7 study areas. Each chapter focuses on a se;...

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Quantitative Methods For Business Decisions

This comprehensive textbook has 25 chapters divided into 7 study areas. Each chapter focuses on a se;...

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Accountable Marketing

Accountable Marketing is designed to be the definitive volume on the emerging role of accountability;...

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Accountable Marketing

Accountable Marketing is designed to be the definitive volume on the emerging role of accountability;...

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Business Research Methods

This best-selling text continues in its eighth edition to provide the most current and comprehensive;...

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