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Basics Marketing 03: Marketing Management

marketing (such as economics, finance, personnel management and long-term brand strategy) is quite another. This book helps bridge that divide;

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Marketing Management Concepts and Tools

Marketing Management Concepts and Tools: A Simple Introduction presents the central ideas and methods of marketing management. Discover the;

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Marketing

wide range of marketing topics including business-to-business marketing, key account management, logistics and marketing planning. A strategic;

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Sports Marketing

This book provides the basic knowledge ( basics ) for professional sports marketing and gives suggestions for management practice. In the;

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Essentials of Marketing

The study and management of exchange relationships is referred to as marketing. It is a process in a business that includes creating;

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Basics Marketing 02: Online Marketing

Basics Marketing: Online Marketing offers an accessible and practical introduction to what is unque;...

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Real Estate Development

management. Thoroughly updated, the book includes material on financing and marketing.;

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Principles of Marketing

, supply chain management, advertising, and public relations. Written in a concise manner that avoids extraneous detail, Principles of Marketing;

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Essentials of Marketing

Learn the basics of marketing and find out about the hot topics affecting marketing and business i;...

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Nonprofit Marketing

Nonprofit Marketing: Marketing Management for Charitable and Nongovernmental Organizations is a conceptually strong text that gives;

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Marketing Management

This collection of over 25 case studies exposes students to a variety of current business scenarios related to marketing and management;

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Marketing Management

Marketing Management, Student Edition focuses on the essential concepts and tools necessary to answer important Marketing Management;

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Marketing Management

Marketing Management: Knowledge and Skills, 7/e, by Peter and Donnelly, serves an overview for critical issues in marketing management. The;

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Qualitative Consumer and Marketing Research

Designed for students, scholars, and marketing research practitioners, this book is designed to take;...

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A Framework for Marketing Management, Global Edition

For graduate and undergraduate courses in marketing management. A Succinct Guide to 21st Century Marketing Management Framework for;

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Management

Management: The Basics provides an easy, jargon-free introduction to the fundamental principles and practices of modern management. Using;

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Historical Research in Marketing Management

management context. Despite the crucial role that historical research can play in expanding our understanding of marketing, studies of the history;

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Historical Research in Marketing Management

management context. Despite the crucial role that historical research can play in expanding our understanding of marketing, studies of the history;

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Foundation Marketing

Foundation Marketing, third edition is an essential text for anyone seeking a no-nonsense introducti;...

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Email Marketing

If the idea of starting an email marketing campaign overwhelms you, the authors of Email Marketing:;...

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Marketing

Marketing: The Basics is a clear, concise resource for students or practitioners looking to improve ;...

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Praxishandbuch Internationales Marketing

Management, International Brand Portfolio Management, Global Customer Interaction oder Interkulturelles Marketing.;

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Marketing Management

, Marketing Management illustrates the process of creating effective marketing through management of a complex web of relationships.;

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Services Marketing

of services marketing theory and management within a practical, manager orientated framework. Current issues in areas such as service quality;

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Ultimate Marketing Secrets

Ultimate Marketing Secrets: Social Media Marketing was written to make social media marketing access;...

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Marketing Management

Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes;

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Develop Your Marketing Skills

outlines the key concepts and principles which govern the subject of marketing, such as product management, market research, communications, market;

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