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Foundation Marketing

Foundation Marketing, third edition is an essential text for anyone seeking a no-nonsense introduction to marketing. Clear and easy to use;

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Marketing Theory

, however, by developing arguments for the position that Resource-Advantage Theory provides the foundation for a general theory of marketing and a;

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Marketing Management Essentials You Always Wanted to Know

Marketing is both detailed and vague, with many complexities. This book provides new managers and leaders with a foundation in the core;

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Marketing Management Essentials You Always Wanted To Know (Second Edition)

Marketing is both detailed and vague, with many complexities. This book provides new managers and leaders with a foundation in the core;

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Marketing and Entrepreneurship in SMEs

marketing theories as a foundation of the text.;

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Guerrilla Marketing

a business. Where does it all begin? That's a simple answer: with a strong foundation of Guerrilla Marketing. Jason and Merrilee;

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Business to Business Marketing

A foundation in business-to-business marketing that emphasizes the dynamics of the marketplace. Written from a highly practical perspective;

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Business-to-Business Marketing

A foundation in business-to-business marketing that emphasizes the dynamics of the marketplace. Written from a highly practical;

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Social Media Marketing

Social Media Marketing: A Strategic Approach promises to be the seminal textbook in the field with its distinctive conceptual foundation;

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Social Media Marketing

conceptual foundation and practical approach to developing successful social media marketing plans. A proven eight-step social media planning model;

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Marketing Management

strategies. The text does this through comprehensive text chapters that analyze that marketing process and gives students the foundation needed for;

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Small Business Marketing Strategies

Your Marketing Foundation * Getting Started with Your Campaign * Content Is King: Content Marketing * Using Social Media * Incorporating;

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Social Media Marketing for Your Business

marketing program must start with a strong foundation comprised of your website, brand, and content. Once that foundation is established, you can;

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Bank Marketing for the 90's

Having spent 38 years in banking, including 21 as a CEO, the author believes that marketing is the foundation of the banking business and;

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Marketing Tourism in South Africa

Marketing Tourism in South Africa 6e offers a solid foundation in marketing theory applied to the unique context of the tourism industry;

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Sustainable Marketing Systems

. This investigation sets an alternative foundation for re-defining the fundamental problems of macromarketing. The analysis should be especially;

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Marketing the Legal Mind

management book reveals how law firms can become marketing giants by learning a new conceptual foundation behind professional service marketing;

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Essentials of Marketing Research, Global Edition

approach that engages students. Building on the foundation of his successful previous titles-Basic Marketing Research: Integration of Social Media;

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Controversy in Marketing Theory

methods? Is relativism an appropriate foundation for marketing research? Does relativism imply pluralism, tolerance, and openness? Should;

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Essentials of Marketing Management

foundation to understanding this core topic.;

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Essentials of Marketing Management

foundation to understanding this core topic.;

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Business Marketing

Business Marketing, 3/e by Bingham, Gomes, and Knowles provides students with the practical foundation they will need to become successful;

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Controversy in Marketing Theory: For Reason, Realism, Truth and Objectivity

methods? Is relativism an appropriate foundation for marketing research? Does relativism imply pluralism, tolerance, and openness? Should;

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Business Marketing

Business Marketing, 3/e by Bingham, Gomes, and Knowles provides students with the practical foundation they will need to become successful;

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Introduction to Marketing Communications

foundation for building a sound marketing communications plan.;

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Social media marketing for direct selling tour operators

the foundation on which the results are built.;

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Marketing Demystified

success involves a strong foundation in everything from planning, advertising, and publicity to Internet strategies, database management,and more;

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