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A Framework for Marketing Management, Global Edition

For graduate and undergraduate courses in marketing management. A Succinct Guide to 21st Century Marketing Management Framework for;

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Framework for Marketing Management

For graduate and undergraduate marketing management courses. This title is a Pearson Global Edition. The Editorial team at Pearson has;

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Strategic Marketing Management - The Framework, 10th Edition

This book delineates the fundamentals of marketing strategy, offers a systematic approach to marketing management, and presents a value;

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Services Marketing Global Ed 7th

For undergraduate courses in Service Marketing This title is a Pearson Global Edition. The Editorial team at Pearson has;

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Global Marketing

Global Marketing 3rd Edition utilizes a three-pronged framework to organize the discussion of how to conduct global business: foreign entry;

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Global Marketing

Global Marketing 3rd Edition utilizes a three-pronged framework to organize the discussion of how to conduct global business: foreign entry;

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Global Marketing

Global Marketing 3rd Edition utilizes a three-pronged framework to organize the discussion of how to conduct global business: foreign entry;

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Global Marketing Management

Global Marketing Management adopts a strategic management framework and provides an examination of key management decisions. The third;

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Marketing Channels

Marketing Channels: A Management View, a market leader, is known to provide a management focus and managerial framework to the field;

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Marketing Channels

Marketing Channels: A Management View, a market leader, is known to provide a management focus and managerial framework to the field;

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Marketing Channels

Marketing Channels: A Management View, a market leader, is known to provide a management focus and managerial framework to the field;

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A Framework for Marketing Management

Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who;

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Strategic Marketing Management - The Framework, 10th Edition

Strategic Marketing Management: The Framework outlines the essentials of marketing theory and offers a structured approach to identifying;

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Framework For Marketing Management

Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who;

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Marketing Management

depict global marketing, ethics and social media marketing in action. This edition emphasizes the importance of theory with a framework that;

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Global Marketing Management

programmes. A new chapter on strategic brand management has been added for the new edition, and content on knowledge management and the digital age;

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Global Marketing

discussion of how to conduct global business: Foreign Entry, Local Marketing, and Global Management. It develops the skills a marketing manager needs;

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Marketing Management Pnie

For undergraduate and graduate Marketing Management courses. Go beyond the basic concepts with a strategic focus and integration of IT and;

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Marketing Strategy and Management

The new edition of Marketing Strategy and Management brings a classic text up-to-date. Building on its reputation for academic rigor, it;

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Marketing Management Global Edition

the latest in marketing theory and practice. This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely;

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Marketing Management with MyMarketingLab, Global Edition

Marketing Management with MyMarketingLab, Global Edition 15e editie is een boek van Philip Kotler uitgegeven bij Pearson Education Limited;

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Marketing Planning

The second edition of Marketing Planning: A Global Perspective offers students a concise, modern and well-structured introduction to;

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Global Marketing Management 8th Edition

Global Marketing Management, 8th Edition combines academic rigor, contemporary relevance, and student-friendly readability to review how;

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Services Marketing

The fundamentals of services marketing presented in a strategic marketing framework. Organized around a strategic marketing framework;

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Marketing Management with MyMarketingLab

For undergraduate and graduate courses in marketing management. This title is a Pearson Global Edition. The Editorial team at Pearson has;

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Marketing Research

practical six-step framework for conducting marketing research, utilising a variety of marketing companies to highlight qualitative and quantitative;

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Marketing Management, 3rd edn

Marketing Management: A Relationship Approach, Third Edition, takes the unique and innovative approach of linking relationship marketing to;

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