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Marketing Management Pnie

For undergraduate and graduate Marketing Management courses. Go beyond the basic concepts with a strategic focus and integration of IT and;

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Marketing Plan Hndbk Pnie

For marketing courses that focus on creating a marketing plan. A step-by-step guide to creating a;...

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Marketing For Hospitality & Tourism PNIE

For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. M;...

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Strategic Mngement Concepts & Cases PNIE

For undergraduate and MBA strategic management or business policy courses. This is the book that enables students to TRANSFER;

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Admin Office Mgmt Pnie

For courses in Administrative Office Management, Office Management, or Administrative Management Continuing the tradition;

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Supply Chain Management PNIE

For undergraduate or MBA courses in Supply Chain Management. This text takes a strategic, managerial, and cross-functional view;

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Enterprise Resource Planning Pnie

new type of management challenge. It discusses the re-design of business processes, changes in organisational structure, and effective;

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Marketing Management

Marketing Management, Student Edition focuses on the essential concepts and tools necessary to answer important Marketing Management;

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Marketing Management

This collection of over 25 case studies exposes students to a variety of current business scenarios related to marketing and management;

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Marketing Management

Marketing Management: Knowledge and Skills, 7/e, by Peter and Donnelly, serves an overview for critical issues in marketing management. The;

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A Framework for Marketing Management, Global Edition

For graduate and undergraduate courses in marketing management. A Succinct Guide to 21st Century Marketing Management Framework for;

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Marketing Management

, Marketing Management illustrates the process of creating effective marketing through management of a complex web of relationships.;

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Marketing Management Concepts and Tools

Marketing Management Concepts and Tools: A Simple Introduction presents the central ideas and methods of marketing management. Discover the;

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Strategic Marketing Management

Strategic Marketing Management: A process based approach integrates Marketing with other aspects of Management such as strategy;

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Marketing Management

Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes;

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Business Marketing Management

, relationship management, supply chain management, marketing strategy development, and electronic commerce. Presenting a managerial rather than;

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Marketing Management

the desired customer segment is called marketing management. Various tools from competitive strategy and economics are employed to analyze the;

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Historical Research in Marketing Management

management context. Despite the crucial role that historical research can play in expanding our understanding of marketing, studies of the history;

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Historical Research in Marketing Management

management context. Despite the crucial role that historical research can play in expanding our understanding of marketing, studies of the history;

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A Framework for Marketing Management

Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who;

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Framework For Marketing Management

Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who;

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Hong Kong Management Cases in Marketing

Hong Kong Management Cases in Marketing is een boek van Management Development Council;

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Grondslagen van marketing management

Grondslagen van marketing management;

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Praxishandbuch Internationales Marketing

Management, International Brand Portfolio Management, Global Customer Interaction oder Interkulturelles Marketing.;

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Services Marketing and Management

Services Marketing and Management provides an in-depth consideration of how services are conceptualized, designed and managed, creating the;

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Services Marketing and Management

Services Marketing and Management provides an in-depth consideration of how services are conceptualized, designed and managed, creating the;

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Global Marketing Management

Global Marketing Management, 4e offers a fundamental paradigm shift in teaching global marketing. Rather than being bound by the;

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