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The Handbook of Field Marketing

If you are involved in field marketing, this is the book for you. Whether you are working within a company and seeking to employ a field;

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The Handbook Of Field Marketing: A Complete Guide To Understanding And Outsourcing Face-To-Face Direct Marketing

activities develop brands, and when implemented they can significantly increase the brand's return on investment. The Handbook of Field Marketing;

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The SAGE Handbook of Marketing Ethics

This new handbook brings together a rich and diverse body of scholarly research, with chapters on all major topics relevant to the field;

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Handbook of Marketing

of thorough reviews in the field of marketing management. The editors have selected premier marketing scholars and have given them the opportunity to;

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Handbook of Marketing

of thorough reviews in the field of marketing management. The editors have selected premier marketing scholars and have given them the opportunity to;

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The Routledge Handbook of Destination Marketing

reasons, it will be a valuable resource for both researchers and practitioners in the field of destination marketing.;

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Handbook of Consumer Psychology

This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer;

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Handbook of the Economics of Marketing

perspectives on theoretical work within economics, delivering a comprehensive, critical, up-to-date, and accessible review of the field that has always;

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The Handbook of Strategic Public Relations and Integrated Marketing Communications, Second Edition

changing field of PR and the central role it plays in marketing. An easy to read melange of case studies from a wide variety of industries;

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Routledge Handbook of Political Marketing

introduction to the field, international in both content and authorship, which will set the direction of future research. Routledge Handbook;

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Routledge Handbook of Political Marketing

introduction to the field, international in both content and authorship, which will set the direction of future research. Routledge Handbook;

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Handbook of Marketing Decision Models

The Second Edition of this book presents the state of the art in this important field. Marketing decision models constitute a core;

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Handbook on Ethics and Marketing

From its inception and professional organization in the late 1970s, the macromarketing field has maintained a strong interest in ethics and;

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The Marketing Plan Handbook

For any marketing course that requires the development of a marketing plan, such as Marketing Management, Marketing Strategy and Principles;

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Handbook on Research in Relationship Marketing

of the leading figures in the field to analyze the role of marketing with suppliers and customers, as well as internal and lateral partners;

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Handbook on Research in Relationship Marketing

of the leading figures in the field to analyze the role of marketing with suppliers and customers, as well as internal and lateral partners;

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Handbook of Niche Marketing

, creative ways to attract and retain customers. The Handbook of Niche Marketing: Principles and Practice fills the information gap long seen;

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Handbook of Niche Marketing

, creative ways to attract and retain customers. The Handbook of Niche Marketing: Principles and Practice fills the information gap long seen;

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Handbook of Service Marketing Research

ways. All the luminaries in the field are represented. Buy this book and you will be up to date on the field.' - Valarie Zeithaml, UNC Kenan;

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Handbook of Service Marketing Research

ways. All the luminaries in the field are represented. Buy this book and you will be up to date on the field.' - Valarie Zeithaml, UNC Kenan;

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Marketing Plan Hndbk Pnie

For marketing courses that focus on creating a marketing plan. A step-by-step guide to creating a customized marketing plan. The;

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Handbook of Services Marketing and Management

unique mix of both in-depth chapters as well as shorter, more focused mini chapters, which treat emerging issues in the field of services. This;

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The Marketing Plan Handbook, 6th Edition

The Marketing Plan Handbook (6th Edition) presents a structured approach to developing action plans to launch new offerings and manage;

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The Museum Marketing Handbook

Why should museums invest time and resources in developing a marketing strategy? The answer is that there is evidence that effective;

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The Routledge Handbook of Hospitality Marketing

This handbook analyzes the main issues in the field of hospitality marketing by focusing on past, present and future challenges and trends;

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Routledge Handbook of Hospitality Marketing

This handbook analyzes the main issues in the field of hospitality marketing by focusing on past, present and future challenges and trends;

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The Marketing Plan Handbook

The Marketing Plan Handbook presents a streamlined approach to writing succinct, logical, and actionable marketing plans. Building on the;

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