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Handbook of the Economics of Marketing

Handbook of the Economics of Marketing, Volume One: Marketing and Economics mixes empirical work in industrial organization with;

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Handbook of Agricultural Economics

This first volume of the Handbook of Agricultural Economics presents work on topics central to the economics of agriculture: the;

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Handbook of Economic Forecasting

Research on forecasting methods has made important progress over recent years and these developments are brought together in the Handbook;

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Handbook of Marketing and Finance

Many organizations have found that the value to business operations and financial performance created by the marketing function has become;

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Handbook of Pricing Research in Marketing

Pricing is an essential aspect of the marketing mix for brands and products. Further, pricing research in marketing is interdisciplinary;

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Handbook of Pricing Research in Marketing

Pricing is an essential aspect of the marketing mix for brands and products. Further, pricing research in marketing is interdisciplinary;

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Handbook of Marketing

NEW IN PAPERBACK 'The Handbook of Marketing is different... that Barton Weitz and Robin Wensley are its editors should suggest something;

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Handbook of Marketing

NEW IN PAPERBACK 'The Handbook of Marketing is different... that Barton Weitz and Robin Wensley are its editors should suggest something;

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Handbook of Agricultural Economics

This first volume of the "Handbook of Agricultural Economics" presents work on topics central to the economics of agriculture: the;

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The Marketing Plan Handbook

For any marketing course that requires the development of a marketing plan, such as Marketing Management, Marketing Strategy and Principles;

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Handbook of Niche Marketing

, creative ways to attract and retain customers. The Handbook of Niche Marketing: Principles and Practice fills the information gap long seen;

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Handbook of Niche Marketing

, creative ways to attract and retain customers. The Handbook of Niche Marketing: Principles and Practice fills the information gap long seen;

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The Marketing Plan Handbook, 6th Edition

The Marketing Plan Handbook (6th Edition) presents a structured approach to developing action plans to launch new offerings and manage;

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The Economics of Marketing

The Economics of Marketing is an authoritative collection of previously published articles which demonstrates the contribution of economics;

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Research Handbook on Export Marketing

The Research Handbook on Export Marketing provides a wealth of vital knowledge from scholars who are experts in their fields from around;

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Research Handbook on Export Marketing

The Research Handbook on Export Marketing provides a wealth of vital knowledge from scholars who are experts in their fields from around;

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Financial Services Marketing Handbook

The roadmap to success for financial professionals using real-world examples, practical how-to's, and a structured approach to marketing;

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Marketing Plan Hndbk Pnie

For marketing courses that focus on creating a marketing plan. A step-by-step guide to creating a customized marketing plan. The;

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The SAGE Handbook of Marketing Theory

Contemporary and forward looking, The SAGE Handbook of Marketing Theory provides conceptual cohesion by drawing together a wide range;

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The Handbook of Salmon Farming

Over the past few years, there has been significant growth and development in the salmon farming industry. In order to be successful;

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The Routledge Handbook of Feminist Economics

The Routledge Handbook of Feminist Economics presents a comprehensive overview of the contributions of feminist economics to the discipline;

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The Museum Marketing Handbook

Why should museums invest time and resources in developing a marketing strategy? The answer is that there is evidence that effective;

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The SAGE Handbook of Sports Economics

The editors of The SAGE Handbook of Sports Economics have brought together a global team of respected scholars to create this benchmark;

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The Marketing Plan Handbook

The Marketing Plan Handbook presents a streamlined approach to writing succinct, logical, and actionable marketing plans. Building on the;

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Routledge Handbook of Sports Marketing

fan-bases. Showcasing the latest thinking and research in sports marketing from around the world, the Routledge Handbook of Sports Marketing;

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Handbook on Place Branding and Marketing

Place branding as an academic field is both challenging and under explored. In the face of an ever-expanding global urban population, this;

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The SAGE Handbook of Marketing Ethics

This new handbook brings together a rich and diverse body of scholarly research, with chapters on all major topics relevant to the field;

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