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Handbook on Place Branding and Marketing

Place branding as an academic field is both challenging and under explored. In the face of an ever-expanding global urban population, this;

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Public Branding and Marketing

focuses specifically on how social media and other digital technologies are used to communicate and evaluate place branding strategies. Section;

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Urban Events, Place Branding and Promotion

organize, co-organize and sponsor different events. The effects of event marketing activities on urban place promotion and branding are thoroughly;

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Urban Events, Place Branding and Promotion

institutions organize, co-organize and sponsor different events. The effects of event marketing activities on urban place promotion and branding are;

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Inclusive Place Branding

which focus on its unexplored consequences on the physical and social fabric of places. These more critical approaches reveal place branding as;

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Inclusive Place Branding

on its unexplored consequences on the physical and social fabric of places. These more critical approaches reveal place branding as an;

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Place Marketing and Branding

The book builds a framework and analyzes place marketing and branding practices, the main focus being on marketing management of places;

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International Place Branding Yearbook

This third annual volume of the International Place Branding Yearbook looks at the case for applying brand and marketing strategies to the;

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Destination Branding

'The first edition of this book really put destination branding on the map. Now, this second edition brings together some of the world's;

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Destination Branding

'The first edition of this book really put destination branding on the map. Now, this second edition brings together some of the world's;

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Online Place Branding

branding. The book also offers evidence-based suggestions on how we can bridge the gap between the online representation and perception of a place;

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Tourism Branding

in a marketplace. Tourism Branding: Communities in Action , the first volume in a new and exciting book series, considers a traditional;

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Handbook of Research on Narrative Advertising

. The Handbook of Research on Narrative Advertising is an essential reference source that investigates fundamental marketing concepts and;

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International Place Branding Yearbook 2010

The International Place Branding Yearbook 2010 examines the case for applying brand and marketing strategies and tactics to the economic;

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International Place Branding Yearbook 2011

The second annual volume of the International Place Branding Yearbook; this collection looks at the case for applying brand and marketing;

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The Nordic Wave in Place Branding

construction, enactment and appropriation of the Nordic place brand and branding. The contributions consolidate Nordic place branding scholarship and;

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Marketing Brands in Africa

being touted as the 'last frontier' of global brands, very little research exists that examines brands and branding in this emerging market;

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Handbook of Marketing Strategy

and questions, including its evolution, competitor analysis, customer management, resource allocation, dynamics, branding, advertising;

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Handbook of Marketing Strategy

and questions, including its evolution, competitor analysis, customer management, resource allocation, dynamics, branding, advertising;

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Kellogg On Branding

strategies for building, leveraging, and rejuvenating brands. Destined to become a marketing classic, Kellogg on Branding includes chapters written;

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Place Brand Formation and Local Identities

This innovative book explores micro-level neighborhood branding and the creation of distinct local identities in neighborhoods. It;

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Place Brand Formation and Local Identities

This innovative book explores micro-level neighborhood branding and the creation of distinct local identities in neighborhoods. It;

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From Image to Brand

focuses on the field of city marketing and city branding and explores in-depth pertinent policies and strategies pursued by the City of Vienna;

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Brands

, Jonathan Schroeder brings together a curated selection of the most influential and thought-provoking papers on brands and branding from Consumption;

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Visual Branding

perspectives on branding and explains how historical and rhetorical analyses can contribute new insights. This exploration of rhetoric as an;

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Brands

, Jonathan Schroeder brings together a curated selection of the most influential and thought-provoking papers on brands and branding from Consumption;

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Ethical Branding and Marketing

Ethical Branding and Marketing: Cases and Lessons provides current perspectives on fascinating global cases focusing on the specific;

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