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Public Branding and Marketing

This edited volume details public branding and marketing from a global, comparative perspective. Place branding and marketing practices are;

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Handbook on Place Branding and Marketing

Place branding as an academic field is both challenging and under explored. In the face of an ever-expanding global urban population, this;

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Urban Events, Place Branding and Promotion

Urban Events, Place Branding and Promotion explores the phenomenon of place event marketing, examining the ways in which events are used to;

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Urban Events, Place Branding and Promotion

Urban Events, Place Branding and Promotion explores the phenomenon of place event marketing, examining the ways in which events are used to;

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Inclusive Place Branding

Place branding is often a response to inter-place competition and discussed as if it operated in a vacuum, ignoring the needs of local;

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Inclusive Place Branding

Place branding is often a response to inter-place competition and discussed as if it operated in a vacuum, ignoring the needs of local;

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Place Marketing and Branding

The book builds a framework and analyzes place marketing and branding practices, the main focus being on marketing management of places;

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International Place Branding Yearbook 2010

The International Place Branding Yearbook 2010 examines the case for applying brand and marketing strategies and tactics to the economic;

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International Place Branding Yearbook 2011

The second annual volume of the International Place Branding Yearbook; this collection looks at the case for applying brand and marketing;

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The Nordic Wave in Place Branding

construction, enactment and appropriation of the Nordic place brand and branding. The contributions consolidate Nordic place branding scholarship and;

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International Place Branding Yearbook

This third annual volume of the International Place Branding Yearbook looks at the case for applying brand and marketing strategies to the;

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Tourism Branding

in a marketplace. Tourism Branding: Communities in Action , the first volume in a new and exciting book series, considers a traditional;

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Destination Branding

: Marketing, Tourism New Zealand. Today, destination branding is one of the hottest topics amongst place marketing professionals and politicians. Many;

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Destination Branding

: Marketing, Tourism New Zealand. Today, destination branding is one of the hottest topics amongst place marketing professionals and politicians. Many;

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Retail Marketing & Branding 2nd

Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices;

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Online Place Branding

marketing and tourism research, this book examines the online place branding of Hong Kong, one of the most visited cities and well-known spots;

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Marketing Brands in Africa

being touted as the 'last frontier' of global brands, very little research exists that examines brands and branding in this emerging market;

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Tribal Marketing Tribal Branding

approach of ethno-marketing to expertly explain the opportunities for marketing and branding professionals to co-create brands with, and develop;

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Tribal Marketing, Tribal Branding

approach of ethno-marketing to expertly explain the opportunities for marketing and branding professionals to co-create brands with, and develop;

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Place Brand Formation and Local Identities

This innovative book explores micro-level neighborhood branding and the creation of distinct local identities in neighborhoods. It;

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Place Brand Formation and Local Identities

This innovative book explores micro-level neighborhood branding and the creation of distinct local identities in neighborhoods. It;

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Brands

Branding has emerged as a cornerstone of marketing practice and corporate strategy, as well as a central cultural practice. In this book;

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Visual Branding

Visual Branding pulls together analyses of logos, typeface, color, and spokes-characters to give a comprehensive account of the visual;

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Brands

Branding has emerged as a cornerstone of marketing practice and corporate strategy, as well as a central cultural practice. In this book;

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Branding in Commerce & Marketing

The concept of branding is one of the most important, familiar, and useful in modern commerce and marketing. One important feature;

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Branding Post-Communist Nations

identity malaise of transitional societies. Since 1989, almost every country in Central and Eastern Europe has engaged in nation branding;

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Branding Post-Communist Nations

identity malaise of transitional societies. Since 1989, almost every country in Central and Eastern Europe has engaged in nation branding;

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