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Urban Events, Place Branding and Promotion

Urban Events, Place Branding and Promotion explores the phenomenon of place event marketing, examining the ways in which events are used to;

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Urban Events, Place Branding and Promotion

Urban Events, Place Branding and Promotion explores the phenomenon of place event marketing, examining the ways in which events are used to;

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City Branding and Promotion

This book explores theoretical concepts of strategic promotion and place branding in cities. It outlines the issues associated with;

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City Branding and Promotion

This book explores theoretical concepts of strategic promotion and place branding in cities. It outlines the issues associated with;

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Place Event Marketing in the Asia Pacific Region

studies, urban studies, tourism, place branding and promotion, business and management studies, geography, sociology, and sport and leisure;

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The Political Economy of City Branding

discussed. The core message of the book is that cities should apply the tools of city branding in their industrial promotion and specialization;

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Handbook on Place Branding and Marketing

Place branding as an academic field is both challenging and under explored. In the face of an ever-expanding global urban population, this;

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City Branding and New Media: Linguistic Perspectives, Discursive Strategies and Multimodality

This book explores city branding in the public sector as an aspect of e-governance from a privileged linguistic, discursive and semiotic;

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Place Brand Formation and Local Identities

scholars and students studying in urban planning, tourism, destination branding, marketing, public administration and policy, and sociology.;

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Place Brand Formation and Local Identities

and students studying in urban planning, tourism, destination branding, marketing, public administration and policy, and sociology.;

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Branding Chinese Mega-Cities

in city branding and promotion, regional innovation and growth strategies, city planning and city architecture, and those involved in destination;

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Tourism Events in Asia

is a unique contribution to the understanding of the impacts of events in the development planning, promotion and marketing of destinations;

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Destination Branding

and Asia; and, consideration of the web as a channel of place brandingpromotion and of the roles of special events and media and public;

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Destination Branding

and Asia; and, consideration of the web as a channel of place brandingpromotion and of the roles of special events and media and public;

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Key Factors in Building Destination Brand Using Events

considers the implication of special events in destinations and focuses on the effect of co-branding in relation to the image transfer between;

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Nation-branding in Practice

examples from the sports, urban development and higher education sector in Kazakhstan and Qatar. Nation-branding has emerged as a central;

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Nation-branding in Practice

examples from the sports, urban development and higher education sector in Kazakhstan and Qatar. Nation-branding has emerged as a central;

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Destination Branding

case studies and examples from the US, New Zealand, Australia and Asia. * Considers the web as a channel of place brandingpromotion and;

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Small Town Tourism in South Africa

This book investigates small town tourism development in South Africa taking into account the most common strategies: branding, promotion;

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Festivalisation of Urban Spaces: Factors, Processes and Effects

research methods and approaches used in the analysis of these events, as well as their impacts on the urban space in the physical (festival;

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Planning and Managing Smaller Events

Planning and Managing Smaller Events: Downsizing the Urban Spectacle explores the role of smaller scale events in contributing to the;

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Branding New York

Winner of the 2009 Robert Park Book Award for best Community and Urban Sociology book! Branding New York traces the rise of New York;

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Branding New York

Winner of the 2009 Robert Park Book Award for best Community and Urban Sociology book! Branding New York traces the rise of New York;

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Tourism Branding

in a marketplace. Tourism Branding: Communities in Action , the first volume in a new and exciting book series, considers a traditional;

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Urban Geography

This text introduces both 'traditional' and contemporary approaches and perspectives in urban geography. This substantially revised edition;

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From Image to Brand

their urban image, historical past, cultural heritage, unique lifestyle and atmosphere into easily recognizable brands worldwide. This study;

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Advertising Promotion and Other Aspects of Integrated Marketing Communications

on advertising and promotion, including planning, branding, media buying, sales, public relations, and much more. Emerging topics get special;

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