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City Branding and Promotion

city and how new branding and promotion strategies are created. Through a range of international examples the book considers the missions, aims;

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City Branding and Promotion

city and how new branding and promotion strategies are created. Through a range of international examples the book considers the missions, aims;

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City Branding and New Media: Linguistic Perspectives, Discursive Strategies and Multimodality

This book explores city branding in the public sector as an aspect of e-governance from a privileged linguistic, discursive and semiotic;

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Branding Chinese Mega-Cities

in city branding and promotion, regional innovation and growth strategies, city planning and city architecture, and those involved in destination;

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The Political Economy of City Branding

discussed. The core message of the book is that cities should apply the tools of city branding in their industrial promotion and specialization;

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Conservation and Promotion of Heritage Tourism

. Conservation and Promotion of Heritage Tourism is a collection of innovative methods and applications to utilize historical resources to increase;

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Urban Events, Place Branding and Promotion

Urban Events, Place Branding and Promotion explores the phenomenon of place event marketing, examining the ways in which events are used to;

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Urban Events, Place Branding and Promotion

Urban Events, Place Branding and Promotion explores the phenomenon of place event marketing, examining the ways in which events are used to;

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City Branding

The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact;

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Branding Amsterdam

City branding is a relatively new subject which gains in importance during the last decades. Destinations are competing for tourists and;

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Your Branding Edge

Transform your mundane job into a powerful, soul-satisfying career Land that dream job, get a well-deserved promotion, and do work that;

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Destination Branding

case studies and examples from the US, New Zealand, Australia and Asia. * Considers the web as a channel of place brandingpromotion and;

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Internal City Branding

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From Image to Brand

focuses on the field of city marketing and city branding and explores in-depth pertinent policies and strategies pursued by the City of Vienna;

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Branding New York

Winner of the 2009 Robert Park Book Award for best Community and Urban Sociology book! Branding New York traces the rise of New York;

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Branding New York

Winner of the 2009 Robert Park Book Award for best Community and Urban Sociology book! Branding New York traces the rise of New York;

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Tourism Branding

in a marketplace. Tourism Branding: Communities in Action , the first volume in a new and exciting book series, considers a traditional;

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Latin Americas Potential in Nation Branding

In the globalized world of today, a well-elaborated, long-term oriented nation branding strategy can help nations to improve and to better;

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Branding Democracy

. Moving beyond traditional understandings of propaganda, Branding Democracy analyzes the expanding and ubiquitous uses of domestic public;

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Branding Democracy

. Moving beyond traditional understandings of propaganda, Branding Democracy analyzes the expanding and ubiquitous uses of domestic public;

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Public Branding and Marketing

branding leadership, co-creation, stakeholder engagement, education, non-profit marketing and branding, and city administration. The book;

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Advertising Promotion and Other Aspects of Integrated Marketing Communications

on advertising and promotion, including planning, branding, media buying, sales, public relations, and much more. Emerging topics get special;

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Branding Canada: Projecting Canada's Soft Power Through Public Diplomacy

, international broadcasting, trade, and investment promotion - to exercise Canada's soft power internationally. He argues that protecting and nurturing a;

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Public Health Branding

value to their objects. Through brand promotion, consumers form associations with brands, which can become established and lead to a long-term;

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Advertising Promotion and Other Aspects of Integrated Marketing Communications, International Edition

text focuses on advertising and promotion, including planning, branding, media buying, sales, public relations, and much more. Emerging topics;

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Nation-branding in Practice

This book investigates the political implications of country promotion through practices of 'nation-branding' by drawing on contemporary;

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Nation-branding in Practice

This book investigates the political implications of country promotion through practices of 'nation-branding' by drawing on contemporary;

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