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City Branding and Promotion

, growth and city branding, particularly within the tourism industry. It examines the rules and methods for analysing the current branding of a;

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City Branding and Promotion

, growth and city branding, particularly within the tourism industry. It examines the rules and methods for analysing the current branding of a;

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City Branding

The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact;

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Internal City Branding

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Branding Amsterdam

City branding is a relatively new subject which gains in importance during the last decades. Destinations are competing for tourists and;

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Branding Chinese Mega-Cities

practice of city branding and development in China in relation to the rest of the world. This includes the way stakeholders and actors are engaged;

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City Branding and New Media: Linguistic Perspectives, Discursive Strategies and Multimodality

This book explores city branding in the public sector as an aspect of e-governance from a privileged linguistic, discursive and semiotic;

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From Image to Brand

focuses on the field of city marketing and city branding and explores in-depth pertinent policies and strategies pursued by the City of Vienna;

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Branding New York

Winner of the 2009 Robert Park Book Award for best Community and Urban Sociology book! Branding New York traces the rise of New York;

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Branding New York

Winner of the 2009 Robert Park Book Award for best Community and Urban Sociology book! Branding New York traces the rise of New York;

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The Political Economy of City Branding

evolving reputation or consciously developed competitive identity or brand. The Political Economy of City Branding discusses this phenomenon;

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Entrepreneurial Urban Regeneration

in entrepreneurial urbanism, supporting SMEs, city marketing and city branding? These are questions examined in this volume in an effort to provide an;

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Public Branding and Marketing

branding leadership, co-creation, stakeholder engagement, education, non-profit marketing and branding, and city administration. The book;

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Neighborhood Branding, Identity and Tourism

This book delves into neighborhood branding by looking at the City of Orlando and the identities that set each neighborhood apart from;

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Neighborhood Branding, Identity and Tourism

This book delves into neighborhood branding by looking at the City of Orlando and the identities that set each neighborhood apart from;

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Destination Branding

All products require a branding effort to successfully complete for customers, and places are no exception. Destination Branding is all;

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Inclusive Place Branding

Place branding is often a response to inter-place competition and discussed as if it operated in a vacuum, ignoring the needs of local;

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Inclusive Place Branding

Place branding is often a response to inter-place competition and discussed as if it operated in a vacuum, ignoring the needs of local;

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City Brand Image

branding has been to stage large events, also known as flagship events, with the hopes to contribute to city image change. However, as cities;

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Brand Challenge The

The Brand Challenge provides a comprehensive and topical examination of the application of branding across a variety of sectors including;

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Brand Singapore

Without nation branding, there would be no Singapore. Reputation is precious. Top talent and hot money gravitate only to the most;

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Multi-Channel Marketing Branding & Retai

Recently, many researchers have found that their work crosses the borders of design, branding and marketing. This orientation finds itself;

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Brands and the City

book explores the complex relationship between brands, consumption and urban life. Covering a range of brands and branding in the city, from;

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The Power of Branding: Telling Your School's Story

This book explores the idea of why branding schools is important, the benefits of branding a school, and gives leaders an action plan for;

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Startup Branding

Startup Branding;

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Startup Branding

Startup Branding 1e druk is een boek van Andy Mosmans uitgegeven bij Adfo Groep. ISBN 9789492196996 Startup Branding;

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Branding Nl

bij relevante doelgroepen - branding - steeds belangrijker. BRANDING NL bestaat uit een vijftal essays over nation branding die het onderwerp behandelen;

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