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Inclusive Place Branding

Place branding is often a response to inter-place competition and discussed as if it operated in a vacuum, ignoring the needs of local;

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Inclusive Place Branding

Place branding is often a response to inter-place competition and discussed as if it operated in a vacuum, ignoring the needs of local;

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Inclusive Branding

Klaus Schmidt has been a pioneer in the concept and process of inclusive, or holistic, branding as an integral - indeed leading - element;

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The Nordic Wave in Place Branding

global relevance of Nordic place branding practices. This book offers a timely attempt to unpack the specificity of the Nordic in regards to;

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Public Branding and Marketing

This edited volume details public branding and marketing from a global, comparative perspective. Place branding and marketing practices are;

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Online Place Branding

marketing and tourism research, this book examines the online place branding of Hong Kong, one of the most visited cities and well-known spots;

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International Place Branding Yearbook 2010

The International Place Branding Yearbook 2010 examines the case for applying brand and marketing strategies and tactics to the economic;

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Handbook on Place Branding and Marketing

Place branding as an academic field is both challenging and under explored. In the face of an ever-expanding global urban population, this;

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Place Brand Formation and Local Identities

This innovative book explores micro-level neighborhood branding and the creation of distinct local identities in neighborhoods. It;

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Place Brand Formation and Local Identities

This innovative book explores micro-level neighborhood branding and the creation of distinct local identities in neighborhoods. It;

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International Place Branding Yearbook 2011

The second annual volume of the International Place Branding Yearbook; this collection looks at the case for applying brand and marketing;

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International Place Branding Yearbook

This third annual volume of the International Place Branding Yearbook looks at the case for applying brand and marketing strategies to the;

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The Political Economy of City Branding

evolving reputation or consciously developed competitive identity or brand. The Political Economy of City Branding discusses this phenomenon;

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Improving University Reputation Through Academic Digital Branding

allow them to establish a digital presence. Academic e-branding involves managing a university's brand and image to promote and build the;

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Improving University Reputation Through Academic Digital Branding

allow them to establish a digital presence. Academic e-branding involves managing a university's brand and image to promote and build the;

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How to Brand Nations, Cities and Destinations: A Planning Book for Place Branding

Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national;

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Asia Branding

This core adoptable textbook provides a comprehensive treatment of branding in Asia, focusing on a wide range of key Asian countries;

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Branding the Nation, the Place, the Product

Branding is a profoundly geographical type of commodification process. Many things become commodities that are compared and valuated on;

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Branding the Nation, the Place, the Product

Branding is a profoundly geographical type of commodification process. Many things become commodities that are compared and valuated on;

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City Branding and Promotion

This book explores theoretical concepts of strategic promotion and place branding in cities. It outlines the issues associated with;

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City Branding and Promotion

This book explores theoretical concepts of strategic promotion and place branding in cities. It outlines the issues associated with;

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Branding Post-Communist Nations

Nation branding--a set of ideas rooted in Western marketing--gained popularity in the post-communist world by promising a quick fix for the;

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Branding Post-Communist Nations

Nation branding--a set of ideas rooted in Western marketing--gained popularity in the post-communist world by promising a quick fix for the;

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Urban Events, Place Branding and Promotion

Urban Events, Place Branding and Promotion explores the phenomenon of place event marketing, examining the ways in which events are used to;

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Urban Events, Place Branding and Promotion

Urban Events, Place Branding and Promotion explores the phenomenon of place event marketing, examining the ways in which events are used to;

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Places

Place branding is happening. A new field of practice and study is in existence and whatever we choose to call it there can no longer be any;

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Destination Branding

'The first edition of this book really put destination branding on the map. Now, this second edition brings together some of the world's;

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