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Klaus Schmidt has been a pioneer in the concept and process of inclusive, or holistic, branding as an integral - indeed leading - element;
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Place branding is often a response to inter-place competition and discussed as if it operated in a vacuum, ignoring the needs of local;
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Place branding is often a response to inter-place competition and discussed as if it operated in a vacuum, ignoring the needs of local;
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allow them to establish a digital presence. Academic e-branding involves managing a university's brand and image to promote and build the;
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allow them to establish a digital presence. Academic e-branding involves managing a university's brand and image to promote and build the;
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evolving reputation or consciously developed competitive identity or brand. The Political Economy of City Branding discusses this phenomenon;
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in the World. With 3,000 branding books published each year, why would you (or your students) want to read Brands & Branding;
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This book explores the idea of why branding schools is important, the benefits of branding a school, and gives leaders an action plan for;
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Startup Branding 1e druk is een boek van Andy Mosmans uitgegeven bij Adfo Groep. ISBN 9789492196996 Startup Branding;
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bij relevante doelgroepen - branding - steeds belangrijker. BRANDING NL bestaat uit een vijftal essays over nation branding die het onderwerp behandelen;
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' branding data ethics social shopping inclusive identities retail spaces as examples of disruption innovation. The work presents an;
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This edited volume details public branding and marketing from a global, comparative perspective. Place branding and marketing practices are;
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Noodlanding in de branding;
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This book is written by one of today's leading authorities on global branding. Establishing and managing a global brand - is made more;
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This book presents real life business-to-business (B2B) branding cases. The book deploys a theoretical-practical approach, where;
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The concept of branding is one of the most important, familiar, and useful in modern commerce and marketing. One important feature;
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Nation Branding: Concepts, Issues, Practice provides a theoretical framework, alongside insightful examples from the practice of Nation;
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Wish You Were Here, The Branding of Stockholm and Destinations, covers the key elements in developing a successful destination branding;
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This core adoptable textbook provides a comprehensive treatment of branding in Asia, focusing on a wide range of key Asian countries;
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