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Developing Insights on Branding in the B2B Context

This book presents real life business-to-business (B2B) branding cases. The book deploys a theoretical-practical approach, where;

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The Case for B2B Branding

THE CASE FOR B2B BRANDING: PULLING AWAY FROM THE BUSINESS-TO-BUSINESS PACK takes an in-depth look at more than 20 companies with enviable;

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Markenfuhrung im B2B-Bereich

Branding: Systematisierung der B2B-Strategie 'Ingredient Branding' unter Berucksichtigung von derzeitigen Entwicklungen sowie Best Practices fur;

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B2B Brand Management

provides the best practices and hands-on advice for B2B brand management.;

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B2B Brand Management

provides the best practices and hands-on advice for B2B brand management.;

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Business-To-Business Brand Management

reviews of relevant studies, original research reports, and in-depth implications for the following B2B brand management issues: Building a Strong;

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Deep Knowledge of B2B Relationships Within and Across Borders

Relationships of individual and groups among three-plus firms represent the cornerstone concept in business-to-business (B2B) contexts. The;

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Intellectual Property Branding in the Developing World

Intellectual Property Branding in the Developing World identifies success stories in the areas of intellectual property (IP) and branding;

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Intellectual Property Branding in the Developing World

Intellectual Property Branding in the Developing World identifies success stories in the areas of intellectual property (IP) and branding;

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Branding Across Borders

of global branding head-on, going beyond the brand itself to address how a corporation must fine-tune its own organizational structure before it can;

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Creative B2b Branding (No, Really)

B2B brand communications have changed little in the last 25 years, until now. This book combines experience, insight, anecdote, observation;

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New Insights on Trust in Business-to-Business Relationships

Marketing and Purchasing examines the value of trust within the B2B context to provide a better understanding of its importance in organizations;

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Markenfuhrung im B2B-Sektor am Beispiel von Ingredient Branding

Inhaltsangabe: Einleitung: Marken sind in, jedoch gilt dieses Motto fur die B2C- und B2B-Markte (noch) nicht gleichermassen. Die Bedeutung;

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Humanizing B2B

more relevant. This book brings together the latest thinking on humanized B2B marketing, to help leaders and their businesses grow, dominate;

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B2B Marketing Strategy

channels, and where customers are more in control of the buying process than ever before. With the imperative to become 'digital', B2B marketers;

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Sport Sponsorship in B2B Organisations

on the relationship with the customer in a business-to-business (b2b) situation. The potential to enhance or change brand image and increase;

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B2B

?), brace yourself. According to Jacky Tai and Wilson Chew, you should have started your branding exercise yesterday! This book distils the authors;

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Field Gde Case Study Research Business

adopt the understanding that researchers need direct viewing - 'eyes-on-the-context' - that goes beyond the use of paper-and-pencil 5-pont and;

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City Branding and Promotion

theoretical context, followed by a detailed exploration of the promotional and branding strategy prepared for the city of Tomaszow Mazowiecki;

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City Branding and Promotion

theoretical context, followed by a detailed exploration of the promotional and branding strategy prepared for the city of Tomaszow Mazowiecki;

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Brand Challenge The

The Brand Challenge provides a comprehensive and topical examination of the application of branding across a variety of sectors including;

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Visual Branding

Visual Branding pulls together analyses of logos, typeface, color, and spokes-characters to give a comprehensive account of the visual;

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Islamic Marketing and Branding

managerial perspectives on Islamic marketing and branding. In particular, it addresses: Insights into branding and corporate marketing;

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Strategic Brand Management in Higher Education

of academics. It combines theoretical and methodological aspects of branding with the views of leading exponents of branding in different contexts and;

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Pharmaceuticals-Where's the Brand Logic?

pharmaceutical world. It looks at branding on multiple levels within the pharmaceutical industry, including the industry brand, the corporate brand, the;

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Pharmaceuticals-Where's the Brand Logic?

pharmaceutical world. It looks at branding on multiple levels within the pharmaceutical industry, including the industry brand, the corporate brand, the;

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Corporate Branding

to clarify its basic tenets and fewer still that help us understand corporate branding in different parts of the world. Existing books focus;

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