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Creative B2b Branding (No, Really)

B2B brand communications have changed little in the last 25 years, until now. This book combines experience, insight, anecdote, observation;

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Developing Insights on Branding in the B2B Context

This book presents real life business-to-business (B2B) branding cases. The book deploys a theoretical-practical approach, where;

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Markenfuhrung im B2B-Bereich

Branding: Systematisierung der B2B-Strategie 'Ingredient Branding' unter Berucksichtigung von derzeitigen Entwicklungen sowie Best Practices fur;

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Humanizing B2B

If you want to move products, you need to move people. And if you want to move people, you need to move minds. This is what modern B2B;

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Markenfuhrung im B2B-Sektor am Beispiel von Ingredient Branding

Inhaltsangabe: Einleitung: Marken sind in, jedoch gilt dieses Motto fur die B2C- und B2B-Markte (noch) nicht gleichermassen. Die Bedeutung;

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B2B Brand Management

This is one of the first books to probe deeply into the art and science of branding industrial products. The book comes at a time when more;

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B2B Brand Management

This is one of the first books to probe deeply into the art and science of branding industrial products. The book comes at a time when more;

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The Case for B2B Branding

THE CASE FOR B2B BRANDING: PULLING AWAY FROM THE BUSINESS-TO-BUSINESS PACK takes an in-depth look at more than 20 companies with enviable;

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There is No B2B or B2C

There Is No B2B or B2C is een boek van Bryan Kramer;

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There Is No B2B or B2c

There Is No B2B or B2C is een boek van Bryan Kramer;

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B2B

If you are involved in running a business and are beginning to wonder when you should start looking into branding (how does it work, anyway;

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Business-To-Business Brand Management

reviews of relevant studies, original research reports, and in-depth implications for the following B2B brand management issues: Building a Strong;

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Brand Challenge The

The Brand Challenge provides a comprehensive and topical examination of the application of branding across a variety of sectors including;

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Creating Powerful Brands

invaluable resource in their quest to understand how branding really works.;

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Creating Powerful Brands

management will find this an invaluable resource in their quest to understand how branding really works.;

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No More Teams

No More Teams! goes beyond the faddish cliches of teams to explain how creative relationships really work. It sweeps away the pop mythology;

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Co-Creation of High-Tech Products in the B2B Domain

Leontin Karl Grafmuller explores how companies can better manage co-creation in the B2B high-tech domain. Co-creation is an active;

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Corporate Branding

now beginning to be understood. Interest in corporate branding is exploding as marketing academics and professionals begin to realize how it;

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Corporate Branding

now beginning to be understood. Interest in corporate branding is exploding as marketing academics and professionals begin to realize how it;

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Myths of Branding

really like to work in the world of branding. Jam-packed with entertaining anecdotes and useful information that practitioners can learn from, it;

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Myths of Branding

really like to work in the world of branding. Jam-packed with entertaining anecdotes and useful information that practitioners can learn from, it;

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Marketing for Small B2B Businesses

. This book will help small-business B2B marketers build a strong digital presence that will drive growth. Most B2B buyers are about two-thirds;

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Marketing for Small B2B Businesses

. This book will help small-business B2B marketers build a strong digital presence that will drive growth. Most B2B buyers are about two-thirds;

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Myths of Branding

, the digital revolution is making branding irrelevant... Myths of Branding, written by renowned branding experts Andy Milligan and Simon;

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Creating Brand Loyalty

and marketing managers how they can be sure that their branding is effective by establishing an efficient and creative relationship with their;

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Creating Brand Loyalty

and marketing managers how they can be sure that their branding is effective by establishing an efficient and creative relationship with their;

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Brand and Branding

of the world's most talented, innovative, and creative brand and product designers, Brand & Branding offers a stunning visual showcase of how;

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