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Kellogg on Branding in a Hyper-Connected World

ever-increasing connectivity, with practical guidance on brand design and storytelling, social media marketing, branding in the service sector;

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Pharmaceuticals-Where's the Brand Logic?

. PharmaceuticalsWhere's the Brand Logic?: Branding Lessons and Strategy discusses in detail the application of current consumer branding theory to pharmaceutical;

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Pharmaceuticals-Where's the Brand Logic?

. PharmaceuticalsWhere's the Brand Logic?: Branding Lessons and Strategy discusses in detail the application of current consumer branding theory to pharmaceutical;

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Branding in Commerce & Marketing

of Branding in Commerce and Marketing is the fresh look at branding architecture (i.e.: alternative brand naming strategies, along with proposals for;

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Branding For The Public Sector

branding strategies for the public sector illustrated through case studies and examples. The book covers branding architecture, brand vision;

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Branding For Dummies 2 E

, this new edition of Branding For Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand. It'll help you;

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Asia Branding

across both consumer and corporate branding and discusses the topics of brand communication, brand relationships, social media branding, brand;

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Branding Across Borders

This book is written by one of today's leading authorities on global branding. Establishing and managing a global brand - is made more;

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Brand Aid

organization cannot afford to get their branding wrong. With the treasure trove of techniques, templates, and rules of thumb found in Brand Aid, it;

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Strategic Brand Management

any brand to succeed in the market. Some common branding strategies include multibranding strategy, brand extension, co-branding and private;

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Brand and Branding

of the world's most talented, innovative, and creative brand and product designers, Brand & Branding offers a stunning visual showcase of how;

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Branding Your Business

The only way forward for business success is to create a memorable brand and fix it in the consumer's mind. Branding Your Business explains;

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Strategic Brand Management

any brand to succeed in the market. Some common branding strategies include multibranding strategy, brand extension, co-branding and private;

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Brand Babble

Brand Babble: Sense and Nonsense about Branding is about both the good news and the bad news of branding. And, it's vitally important;

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Brand Extension. How Sub-Branding can be used to stretch a Brand effectively

Brand Extension. How Sub-Branding Can Be Used to Stretch a Brand Effectively is een boek van Lina Seil;

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Employer Branding for Competitive Advantage

interest in employer branding. It goes on to look at the historical roots of brand management and the practical steps necessary to achieve employer;

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Emotional Branding

: The objective of this work is to show the significance of Emotional Branding as a marketing, brand design, and communication instrument based;

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Brand identity: The Must have guide on Branding, Brand Strategy & Brand Development. Craft and design a Irresistible story brand business

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How to Manage and Measure Employer Branding

important? What drives employer branding and how can the employer brand be measured? Does existing knowledge about the organization influence the;

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Aaker on Branding

, brand portfolios, and brand building that all business, marketing, and brand strategists should know. Aaker on Branding is a go-to;

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Lean Branding (paperback edition)

count yourself among them, Lean Branding is here to help. This practical toolkit helps you build your own robust, dynamic brands that;

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Advances in Corporate Branding

-creation of corporate brands, alliance brands, the role of internal branding in the delivery of employee brand promise, and the expansion into new;

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Myths of Branding: A Brand Is Just a Logo, and Other Popular Misconceptions

understanding of the realities of branding and brand management.;

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Branding and Marketing

If you want to discover how to build your brand like Apple and establish brand loyalty on social media for more sales, this guide book will;

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Fashion Branding and Consumer Behaviors

Fashion Branding and Consumer Behaviors presents eye-opening theory, literature review and original research on the mutual influence;

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Fashion Branding and Consumer Behaviors

Fashion Branding and Consumer Behaviors presents eye-opening theory, literature review and original research on the mutual influence;

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Stand Out!

Stand Out! is a book about branding and its evolution, practice, and power in today's digital age. It presents the why-do and the how-to;

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