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Aaker on Branding

Aaker on Branding presents in a compact form the twenty essential principles of branding that will lead to the creation of strong brands;

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Brand Relevance

Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the;

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Brand Portfolio Strategy

. Cited as the most called-upon expert on branding in the United States by Advertising Week, Aaker shares tools and concepts for creating a well;

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Aaker *marketing* Research 2ed

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Managing Brand Equity

future earnings, contends David Aaker, a national authority on branding. Yet, research shows that managers cannot identify with confidence their;

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Marktgericht strategisch beleid

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Truth About Creating Brands People Love, The

Branding: secrets revealed, best practices explained, pitfalls exposed! * The truth about positioning brands and developing brand;

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Branding

This title features a fast track route to mastering brands and branding. It covers the key areas of branding, from developing a strong;

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Brand Equity & Advertising

The tenth annual Advertising and Consumer Psychology Conference held in San Francisco focused on branding -- a subject generating intense;

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Brand Equity & Advertising: Advertising's Role in Building Strong Brands

The tenth annual Advertising and Consumer Psychology Conference held in San Francisco focused on branding -- a subject generating intense;

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A Spirituality of Service

the globe, meditating on Scrupture and wondering, "What am I doing here?" This book is filled with deep wisdom, personal observations, honest;

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Advanced Brand Management

Paul Temporal has written a remarkably insightful book on how to build strong brands. he addresses every issue in brand management with;

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Strategic Market Management, 10th Edition

"Marketing professionals need to be able to adapt new strategies in order to keep their companies relevant. Aaker walks them through the;

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Marktgericht strategisch beleid

Marktgericht strategisch beleid 6e druk is een boek van D.A. Aaker uitgegeven bij Academic Service. ISBN 9789039520321 De zesde;

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Brand Leadership

An exploration of strategic brand leadership uses hundreds of studies of leading firms, including Ge;...

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Unraveling branding systems

PhD thesis on the application of systems constellations on branding issues.;

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MARKTGERICHT STRATEGISCH BELEID, 4e

opportunisme en strategische allianties.Professor David A. Aaker is verbonden aan de School of Business Administration van de Universiteit;

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Ethical Branding and Marketing

Ethical Branding and Marketing: Cases and Lessons provides current perspectives on fascinating global cases focusing on the specific;

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Brand Leadership

A dozen management fads have come and gone in the past decade, but brand equity, first explored by David Aaker in the late 1980s, has;

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Branding Across Borders

This book is written by one of today's leading authorities on global branding. Establishing and managing a global brand - is made more;

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Ethical Branding and Marketing: Cases and Lessons

Ethical Branding and Marketing: Cases and Lessons provides current perspectives on fascinating global cases focusing on the specific;

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Kellogg on Branding in a Hyper-Connected World

World-class branding for the interconnected modern marketplace Kellogg on Branding in a Hyper-Connected World offers authoritative;

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Public Branding and Marketing

focuses specifically on how social media and other digital technologies are used to communicate and evaluate place branding strategies. Section;

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Building Strong Brands

Using real brand-building cases, this book describes how, in creating a brand's identity, a manager ;...

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Contemporary Thoughts on Corporate Branding and Corporate Identity Management

A new look at the latest thinking and issues in the areas of branding, identity and communication, drawing on recent academic and practical;

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Branding Inside Out

renowned branding expert and prolific author Nicholas Ind. Branding Inside Out contains both new thinking and new practice on internal;

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Branding Only Works on Cattle

/> -United Airlines' animated TV commercials didn't fill more seats on airplanes. In Branding Only Works on Cattle, branding guru;

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