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Strategic Market Management, 10th Edition
strategic challenges created by the dynamic nature of today's markets. Strategic Market Management, 10th Edition emphasizes a customer perspective;
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Strategic Marketing Management - The Framework, 10th Edition
This book delineates the fundamentals of marketing strategy, offers a systematic approach to marketing management, and presents a value;
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Strategic Marketing Management - The Framework, 10th Edition
Strategic Marketing Management: The Framework outlines the essentials of marketing theory and offers a structured approach to identifying;
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Management Accounting for Decision Makers
decisions. Management Accounting for Decision Makers, 10th Edition by Peter Atrill and Eddie McLaney is a leading textbook in the field, introducing;
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ISE Retailing Management
its market-leading tradition, the 10th edition focuses on key strategic issues with an emphasis on financial consideration and implementation;
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From Knowledge Management To Strategic Competence
Latest Edition: From Knowledge Management to Strategic Competence: Assessing Technological, Market and Organisational Innovation (3rd;
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Global Strategic Management, International Edition
Global Strategic Management, International Edition 3e editie is een boek van Mike W. Peng uitgegeven bij Cengage Learning, Inc. ISBN;
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From Knowledge Management To Strategic Competence
Latest Edition: From Knowledge Management to Strategic Competence: Assessing Technological, Market and Organisational Innovation (3rd;
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Strategic Management Essentials, International Edition
STRATEGIC MANAGEMENT ESSENTIALS, 3rd Edition, International Edition, is a brief version of the authors market-leading text STRATEGIC;
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Strategic Management: Concepts and Cases
Examine strategic management with the market-leading book that sets the standard as today's most intellectually rich, but practical;
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Strategic Management Essentials
STRATEGIC MANAGEMENT ESSENTIALS, 2E, International Edition is a brief version of the authorsA market-leading text THEORY OF STRATEGIC;
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Global Strategic Management
Discover both sides of international business and how to prepare for the future. GLOBAL STRATEGIC MANAGEMENT, 2e International Edition;
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Strategic Brand Management
For students, managers and senior executives studying Brand Management. Keller's market leading strategic brand management book provides;
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Strategic Management
field are evident throughout Strategic Management, 12e. Pearce and Robinson have retained high level of academic credibility and market-leading;
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Strategic Market Management Global Persp
The text is a European adaptation of our current US book: Strategic Market Management, 9th Edition by David Aaker. This new edition is a;
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Strategic Marketing Management
Strategic Marketing Management is now well established as the classic textbook on the subject. Its step by step approach provides;
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Strategic Management: Concepts and Cases
Examine strategic management with the market-leading book that sets the standard as today's most intellectually rich, practical analysis;
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Strategic Market Management
The European edition of Strategic Market Management has been prepared with the objective of taking David Aaker's outstanding and well;
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Strategic Performance Management
Strategic Performance Management brings together the fields of strategic management, strategic management accounting and organizational;
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Market-Driven Management
Over 25,000 copies sold in the previous edition! Updated and revised, Market Driven Management tackles the strategic issues that will;
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Contemporary Issues in Human Resource Management
edition have changed to stay abreast of hot topics now under scrutiny in the field. These topics include talent management, change management;
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Formulation, Implementation And Control Of Competitive Strategy
market-leading emphasis on strategic practice with this edition. This text continues to have strong support from longtime adopters and growing;
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Strategic Management: Concepts and Cases
Examine strategic management with the market-leading text that sets the standard for the most intellectually rich, practical analysis;
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Multinational Management, International Edition
. The updated edition of Cullen & Parboteeah's MULTINATIONAL MANAGEMENT: A STRATEGIC APPROACH, 6e, International Edition uses a distinctive;
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Creativity and Strategic Innovation Management
Creativity and Strategic Innovation Management was the first book to integrate innovation management with both change management and;
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Creativity and Strategic Innovation Management
Creativity and Strategic Innovation Management was the first book to integrate innovation management with both change management and;
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