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Strategic Management: Concepts and Cases

Examine strategic management with the market-leading book that sets the standard as today's most intellectually rich, but practical;

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From Knowledge Management To Strategic Competence

Latest Edition: From Knowledge Management to Strategic Competence: Assessing Technological, Market and Organisational Innovation (3rd;

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From Knowledge Management To Strategic Competence

Latest Edition: From Knowledge Management to Strategic Competence: Assessing Technological, Market and Organisational Innovation (3rd;

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International Strategic Management and Government Policy

Spanning diverse current topics in the field of international strategic management, this collection represents the best writings of Peter;

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International Strategic Management and Government Policy

Spanning diverse current topics in the field of international strategic management, this collection represents the best writings of Peter;

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Global Strategic Management

Discover both sides of international business and how to prepare for the future. GLOBAL STRATEGIC MANAGEMENT, 2e International Edition;

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Strategic Performance Management

Strategic Performance Management brings together the fields of strategic management, strategic management accounting and organizational;

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Strategic Management Essentials, International Edition

STRATEGIC MANAGEMENT ESSENTIALS, 3rd Edition, International Edition, is a brief version of the authors market-leading text STRATEGIC;

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Strategic Management Essentials

STRATEGIC MANAGEMENT ESSENTIALS, 2E, International Edition is a brief version of the authorsA market-leading text THEORY OF STRATEGIC;

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Global Strategic Management, International Edition

Global Strategic Management, International Edition 3e editie is een boek van Mike W. Peng uitgegeven bij Cengage Learning, Inc. ISBN;

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Strategic Management: Concepts and Cases

Examine strategic management with the market-leading book that sets the standard as today's most intellectually rich, practical analysis;

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Strategic Market Management, 10th Edition

strategic challenges created by the dynamic nature of today's markets. Strategic Market Management, 10th Edition emphasizes a customer perspective;

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Non-market Strategic Management

Strategic management has traditionally concerned itself with delivering objectives based on an assessment of resources and the market;

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Strategic Market Management Global Persp

The text is a European adaptation of our current US book: Strategic Market Management, 9th Edition by David Aaker. This new edition is a;

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The Global Emerging Market

economic characteristics. The Global Emerging Market: Strategic Management and Economics describes the fundamental economic base and trends;

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The Global Emerging Market

economic characteristics. The Global Emerging Market: Strategic Management and Economics describes the fundamental economic base and;

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Strategic Supply Chain Alignment

management of the supply chain. Based on the recently developed strategic alignment model it shows how external market dynamics, the company's;

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Strategic Supply Chain Alignment

management of the supply chain. Based on the recently developed strategic alignment model it shows how external market dynamics, the company's;

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Marketing Management Concepts and Tools

marketing basics, management goals, consumer-led marketing, strategic planning, and segmentation, targeting and positioning.

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Sales Management

; Analyzing Customers and Markets; Designing and Developing the Sales Force; Process Management; Measurement, Analysis, and Knowledge Management;

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Strategic Marketing Management - The Framework, 10th Edition

This book delineates the fundamentals of marketing strategy, offers a systematic approach to marketing management, and presents a value;

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Strategic Brand Management

Brand management is the planning and analysis of the perceived image of a brand in the market. The most important aspect of any brand;

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Strategic Marketing Management

Strategic planning and management are essential for the success of any business. In the modern times, marketing has stretched beyond its;

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Nonmarket Strategic Management

Strategic management has traditionally concerned itself with delivering objectives based on an assessment of resources and the market;

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Strategic Management

thorough coverage of strategic management now available in the market. Whilst maintaining the strengths and hallmark features of the original;

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Contemporary Issues in Strategic Management

Traditional narratives on strategic management no longer fulfil the needs of students, practitioners, consultants and business owners;

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Contemporary Issues in Strategic Management

Traditional narratives on strategic management no longer fulfil the needs of students, practitioners, consultants and business owners;

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