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Ethical Branding and Marketing: Cases and Lessons

Ethical Branding and Marketing: Cases and Lessons provides current perspectives on fascinating global cases focusing on the specific;

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Ethical Branding and Marketing

Ethical Branding and Marketing: Cases and Lessons provides current perspectives on fascinating global cases focusing on the specific;

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Competition in Higher Education Branding and Marketing

This volume provides a critical examination of branding and marketing in higher education from national, regional, and global perspectives;

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Public Branding and Marketing

This edited volume details public branding and marketing from a global, comparative perspective. Place branding and marketing practices are;

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Strategic Marketing

marketing problems and issues; apply ethical frameworks to strategic marketing situations. Strategic Marketing: Concepts and Cases is ideal for;

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Strategic Marketing

marketing problems and issues; apply ethical frameworks to strategic marketing situations. Strategic Marketing: Concepts and Cases is ideal for;

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Tourism Branding

in a marketplace. Tourism Branding: Communities in Action , the first volume in a new and exciting book series, considers a traditional;

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Pharmaceuticals-Where's the Brand Logic?

Insights and analysis that challenge current thought on consumer branding theory and strategy Pharmaceutical companies need to go;

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Pharmaceuticals-Where's the Brand Logic?

Insights and analysis that challenge current thought on consumer branding theory and strategy Pharmaceutical companies need to go;

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Implicative Marketing

consumers and branding, this book suggests how such a challenge can be met. Through the presentation of experiences, studies and concrete cases, the;

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Implicative Marketing

consumers and branding, this book suggests how such a challenge can be met. Through the presentation of experiences, studies and concrete cases, the;

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Brands

Branding has emerged as a cornerstone of marketing practice and corporate strategy, as well as a central cultural practice. In this book;

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Brands

Branding has emerged as a cornerstone of marketing practice and corporate strategy, as well as a central cultural practice. In this book;

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Retail Marketing & Branding 2nd

Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices;

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Marketing Brands in Africa

being touted as the 'last frontier' of global brands, very little research exists that examines brands and branding in this emerging market;

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Understanding Marketing

marketing; new products; branding; marketing communication and promotion; business--to--business marketing; and product pricing and distribution;

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International Place Branding Yearbook 2010

or specific perspectives. The book's coverage of cases affords insights into trends and place branding techniques used in both industrialized;

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Ambush Marketing in Sports

, with international sponsorship and branding properties worth many millions of dollars. Ambush Marketing in Sports is the first book to offer;

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Ambush Marketing in Sports

, with international sponsorship and branding properties worth many millions of dollars. Ambush Marketing in Sports is the first book to offer;

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Tribal Marketing Tribal Branding

approach of ethno-marketing to expertly explain the opportunities for marketing and branding professionals to co-create brands with, and develop;

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Tribal Marketing, Tribal Branding

approach of ethno-marketing to expertly explain the opportunities for marketing and branding professionals to co-create brands with, and develop;

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Branding in Commerce & Marketing

The concept of branding is one of the most important, familiar, and useful in modern commerce and marketing. One important feature;

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Beyond Branding

, engaging consumers in ethical issues- and the overall business benefits of 'open' branding.;

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Creativity and Marketing

of marketing, branding and consumer behaviour with lessons and strategies to implement in their own fields.;

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Kellogg On Branding

strategies for building, leveraging, and rejuvenating brands. Destined to become a marketing classic, Kellogg on Branding includes chapters written;

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Concepts And Cases In Retail And Merchandise Management

to this Edition: Expanded coverage of technology, sourcing, branding, private labels, and ethical and legal behavior in retail management;

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Branding and Positioning in Base of the Pyramid Markets in Africa

in Africa. This book provides a practical overview of country branding and positioning activities in Africa, based on a broad defi;

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