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Contemporary Thoughts on Corporate Branding and Corporate Identity Management

A new look at the latest thinking and issues in the areas of branding, identity and communication, drawing on recent academic and practical;

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Contemporary Perspectives on Corporate Marketing

disciplines within the fields of public relations, branding, marketing and corporate identity have come together in Contemporary Perspectives on;

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Contemporary Perspectives On Corporate Marketing

disciplines within the fields of public relations, branding, marketing and corporate identity have come together in Contemporary Perspectives on;

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Advances in Corporate Branding

This prestigious edited collection of articles from the Journal of Brand Management discusses the impact of research on our understanding;

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Building Corporate Identity, Image and Reputation in the Digital Era

of original research questions on the intrinsic nature of corporate branding ideas from corporate (external) and organisation (internal) identity;

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Corporate Reputations, Branding and People Management

drawing on a wide range of ideas from branding, marketing, communications, public relations and reputation management. It then examines how;

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Corporate Reputations, Branding and People Management

drawing on a wide range of ideas from branding, marketing, communications, public relations and reputation management. It then examines how;

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Contemplating Corporate Marketing, Identity and Communication

Since the first International Corporate Identity Group's symposium in 1994, the fields of corporate identity, corporate communications and;

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Contemplating Corporate Marketing, Identity and Communication

Since the first International Corporate Identity Group's symposium in 1994, the fields of corporate identity, corporate communications and;

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Brands

, Jonathan Schroeder brings together a curated selection of the most influential and thought-provoking papers on brands and branding from Consumption;

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Brands

, Jonathan Schroeder brings together a curated selection of the most influential and thought-provoking papers on brands and branding from Consumption;

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The Branding of Polaroid

Giambarba was Polaroid's first art director and creator of corporate image development and product identity.;

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CSR and Corporate Branding

the corporate branding of Estee Lauder. The analysis bases on the theories of Corporate Branding, CSR, Freeman's Stakeholder approach and;

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Corporate Branding

mainly on conceptual ideas and real-life examples. Corporate Branding: Areas, arenas and approaches is a unique take on corporate branding that;

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Corporate Branding

mainly on conceptual ideas and real-life examples. Corporate Branding: Areas, arenas and approaches is a unique take on corporate branding that;

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Monitoring Public Perception & Corporate Branding

, reputation, image and identity. Theory will be discussed and examples are given. The authors also present monitoring methodes that can be put into;

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Branding and Positioning in Base of the Pyramid Markets in Africa

in Africa. This book provides a practical overview of country branding and positioning activities in Africa, based on a broad defi;

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Corporate Social Responsibility in India

experienced leaders alike. The hand-picked collection of books-on management, leadership, entrepreneurship, branding and CSR-offer advice from;

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Corporate Communication

of the main topics and trends in corporate communication. New to the Third Edition: - New chapters on strategic planning and campaign management;

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Organization Dynamics and Contemporary Corporate Governance

This book presents an update on the debate about strategic, organization dynamics and contemporary corporate governance mechanisms. The;

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Nation Branding, Public Relations and Soft Power

tensions between national identity and democracy. The book demonstrates that nation branding is a consequence of the corporatization of political;

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Nation Branding, Public Relations and Soft Power

tensions between national identity and democracy. The book demonstrates that nation branding is a consequence of the corporatization of political;

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Employer Branding

Employer branding and functioning crisis management are very important tools for corporate success but are also crucial factors in a;

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Aktuelle Instrumente der Marketingpraxis. Relationship Marketing, Social-Media im Kundenservice, Cross-Selling, Ingredient Branding, Corporate Identity

Aktuelle Instrumente Der Marketingpraxis is een boek van Ibidem-Verlag;...

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Corporate Communication through Social Media

practice of social-mediated communication and implications for reputation management International focus with contemporary (and classic;

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Corporate Communication through Social Media: Strategies for Managing Reputation

of social-mediated communication and implications for reputation management * International focus with contemporary (and classic) examples and;

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Corporate Treasury and Cash Management

The book is an analysis of corporate treasury and cash management with the principal financial instruments used by the corporate treasurer;

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