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of social-mediated communication and implications for reputation management * International focus with contemporary (and classic) examples and;
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practice of social-mediated communication and implications for reputation management International focus with contemporary (and classic;
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fourth edition is updated throughout, including: new social media management techniques for the evolving age of digital media, and perspectives;
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fourth edition is updated throughout, including: new social media management techniques for the evolving age of digital media, and perspectives;
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students in public relations and corporate communication, as well as for CEOs and other leaders. It rests on the premise that reputation can be;
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Vergelijkbare producten zoals CIM - Managing Corporate Reputation
With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley;
Vergelijkbare producten zoals The Handbook of Communication and Corporate Reputation
With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley;
Vergelijkbare producten zoals The Handbook of Communication and Corporate Reputation
. Considering that reputation is essentially the long-term image of a brand, we suggest strategies for improving this image in the short term by;
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Managing Corporate Social Responsibility offers a strategic, communication-centred approach to integrating CSR into organizations. Drawing;
Vergelijkbare producten zoals Managing Corporate Social Responsibility
Managing Corporate Social Responsibility offers a strategic, communication-centred approach to integrating CSR into organizations. Drawing;
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in putting social media to work for your professional practice. Whether you want to build your own on-line reputation, or are ready to explore new;
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improvement. It covers media management, crisis management, the use of logos and other aspects of corporate identity, and argues the case for;
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improvement. It covers media management, crisis management, the use of logos and other aspects of corporate identity, and argues the case for;
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and respond effectively to negative situations on social media.;
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; corporate communication and media; corporate communication and measurement; and corporate communication and business structure. A major resource for;
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communicate bad news * managing employee-to-employee communication * how to measure the impact of internal communications With valuable strategies for;
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As the Official Educational Publisher for CIM, all BPP Learning Media materials are written or reviewed by a CIM examiner or a CIM;
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corporate communication draws on public affairs, marketing and social media in its strategic planning Emphasizes the critical importance;
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efforts, marketing/ad campaigns, e-mails, job searches and more. Features: New Rules for Online Communications Public Relations (PR), Social Media;
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Media Strategies maps the complex and disruptive media environment for the communication professional and provides the tools and methods to;
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; international and multicultural communication issues; generational issues; mixing traditional and social media; government relations; reputation;
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This book represents the definitive research collection for corporate social responsibility communication, offering cross-disciplinary and;
Vergelijkbare producten zoals Handbook Of Communication And Corporate Social Responsibilit
This book represents the definitive research collection for corporate social responsibility communication, offering cross-disciplinary and;
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communicate with stakeholders. This book provides a systematic framework for analyzing these ethical dilemmas in social media using the Navigation;
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, reputation and relationships. Covering all stages of crisis communication, from pre-crisis to post-crisis, stakeholder engagement is analysed through;
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Media Strategies maps the complex and disruptive media environment for the communication professional and provides the tools and methods to;
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