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Ethical Practice of Social Media in Public Relations

Given the high rate of social media use by the public, organizations are compelled to engage with key audiences through these outlets;

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Ethical Practice of Social Media in Public Relations

Given the high rate of social media use by the public, organizations are compelled to engage with key audiences through these outlets;

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Corporate Communication through Social Media

Social media are rapidly and dramatically transforming the communication landscape. They are purported to provide reputational benefits by;

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Corporate Communication through Social Media: Strategies for Managing Reputation

Social media are rapidly and dramatically transforming the communication landscape. They are purported to provide reputational benefits by;

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The Evolution of Corporate Disclosure

forms of corporate communication, in particular social media. It also includes empirical analyses that shed further light on the impact;

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The Evolution of Corporate Disclosure

forms of corporate communication, in particular social media. It also includes empirical analyses that shed further light on the impact;

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Communicating Corporate Social Responsibility in the Digital Era

Although literature on corporate social responsibility is vast, research into the use and effectiveness of various communications through;

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Social Media and Integrated Marketing Communication

Social Media and Integrated Marketing Communication: A Rhetorical Approach explores social media in the areas of corporate identity, brand;

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From Corporate to Social Media

Social Responsibility (CSR) in media and communication industries. It examines both the academic discourse on CSR and actual corporate practices;

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From Corporate to Social Media

Social Responsibility (CSR) in media and communication industries. It examines both the academic discourse on CSR and actual corporate practices;

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Social Media and Integrated Marketing Communication

Social Media and Integrated Marketing Communication: A Rhetorical Approach explores;

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Corporate Communications for Executives

of tools for communication - computers, digital media, interactive corporate television, faxes, e-mail, the Internet - fuels the need for a;

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Social Media and Crisis Communication

Social Media and Crisis Communication provides a unique and timely contribution to the field of crisis communication by addressing how;

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Social Media and Crisis Communication

Social Media and Crisis Communication provides a unique and timely contribution to the field of crisis communication by addressing how;

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Corporate Communication

corporate communication draws on public affairs, marketing and social media in its strategic planning Emphasizes the critical importance;

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Social Sector Communication in India: Concepts, Practices, and Case studies

understanding of various tools and strategies required in development communication encompassing social marketing, media advocacy, social mobilization;

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Integrating Corporate Communications

structure; and analyzes messages and media and shows how to get started toward cost-effective corporate communication. In 11 chapters, the;

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Strategic Communication, Social Media and Democracy: The Challenge of the Digital Naturals

even the practice of democracy. Strategic Communication, Social Media and Democracy provides a wholly new framework for understanding this;

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Corporate Social Responsibility in the Digital Age

Over the past half century, corporate social responsibility has become an important concept in management, marketing and communication;

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Economic News, Sentiment, and Behavior

This book explores the relations between objective, media-related, and social attitudinal as well as behavioral realities of private;

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Corporate Communication

reputation management, leadership communication and CSR communication. It features: * A new chapter on social media and increased coverage of new;

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Corporate Social Responsibility, Public Relations and Community Engagement

between development-cum-participative communication and corporate social responsibility. In our globalized environments, knowledge of power;

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Corporate Social Responsibility, Public Relations and Community Engagement

between development-cum-participative communication and corporate social responsibility. In our globalized environments, knowledge of power;

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Social Media

media data, political campaigning through social media, fan tweeting during television shows, and crisis communication through social media;

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Managing Corporate Social Responsibility

Managing Corporate Social Responsibility offers a strategic, communication-centred approach to integrating CSR into organizations. Drawing;

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Managing Corporate Social Responsibility

Managing Corporate Social Responsibility offers a strategic, communication-centred approach to integrating CSR into organizations. Drawing;

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Reputation Management

measured, monitored, and managed. Organized by corporate communication units (media relations, employee communication, government relations, and;

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