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Nation Branding, Public Relations and Soft Power

Nation Branding, Public Relations and Soft Power: Corporatizing Poland provides an empirically grounded analysis of changes in the way;

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Nation Branding, Public Relations and Soft Power

Nation Branding, Public Relations and Soft Power: Corporatizing Poland provides an empirically grounded analysis of changes in the way;

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International Public Relations and Public Diplomacy

mediated public diplomacy and information subsidies, international broadcasting, nation-branding, diaspora relationships, international exchanges;

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International Public Relations and Public Diplomacy

mediated public diplomacy and information subsidies, international broadcasting, nation-branding, diaspora relationships, international exchanges;

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Shaping International Public Opinion

Bridging two camps in the field of international public opinion - nation branding and public diplomacy - this book presents a first;

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Shaping International Public Opinion

Bridging two camps in the field of international public opinion - nation branding and public diplomacy - this book presents a first-of-its;

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Shaping China's Global Imagination

A comprehensive discussion of how countries embrace branding as a crucial element in their pursuit of soft power and why certain nation;

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Shaping China's Global Imagination

A comprehensive discussion of how countries embrace branding as a crucial element in their pursuit of soft power and why certain nation;

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Branding Canada: Projecting Canada's Soft Power Through Public Diplomacy

, international broadcasting, trade, and investment promotion - to exercise Canada's soft power internationally. He argues that protecting and nurturing a;

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The Rhetoric of Soft Power

The Rhetoric of Soft Power: Public Diplomacy in Global Contexts provides a comparative assessment of public diplomacy and strategic;

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Japan's Information War

Japan is seen as a leader in soft power, the ability to attract and persuade rather than coerce, but is this the result of government;

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Popular Geopolitics and Nation Branding in the Post-Soviet Realm

media, public diplomacy, and alternative narrators of the nation. By positing popular geopolitics and nation branding as contentious forces;

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Popular Geopolitics and Nation Branding in the Post-Soviet Realm

media, public diplomacy, and alternative narrators of the nation. By positing popular geopolitics and nation branding as contentious forces;

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Nation Branding - Entwicklung einer nationalen Markenidentität unter besonderer Berücksichtigung von Public Relations am Beispiel von Litauen, Lettland und Nigeria

die wichtigsten theoretischen Grundlagen des umfangreichen Themengebietes Nation Branding. Ein besonderes Augenmerk wird auf die Rolle der Public;

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Latin Americas Potential in Nation Branding

In the globalized world of today, a well-elaborated, long-term oriented nation branding strategy can help nations to improve and to better;

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Nation-branding in Practice

examples from the sports, urban development and higher education sector in Kazakhstan and Qatar. Nation-branding has emerged as a central;

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Nation-branding in Practice

examples from the sports, urban development and higher education sector in Kazakhstan and Qatar. Nation-branding has emerged as a central;

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The Rhetoric of Soft Power

The Rhetoric of Soft Power: Public Diplomacy in Global Contexts provides a comparative assessment of public diplomacy and strategic;

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Soft Power

Policy. In this important and thoughtful book, Hendrik Ohnesorge explains and advances our knowledge of the ways that soft power, public;

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Soft Power

Policy. In this important and thoughtful book, Hendrik Ohnesorge explains and advances our knowledge of the ways that soft power, public;

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The Routledge Handbook of Soft Power

of public diplomacy. The terms soft power and public diplomacy have enormous currency in media and policy discourse, yet despite all the attention;

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Public Relations and Branding in Health Communication Programs

theory of public relations and social marketing theory provided a framework for integrating concepts from the literature on branding, marketing;

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Faked in China

in 2001. It traces the interactions between nation branding and counterfeit culture, two manifestations of the globalizing Intellectual Property;

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Faked in China

in 2001. It traces the interactions between nation branding and counterfeit culture, two manifestations of the globalizing Intellectual Property;

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Public Relations, Branding and Authenticity

Public Relations, Branding and Authenticity: Brand Communications in the Digital Age explores the role of PR and branding in society by;

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Public Relations, Branding and Authenticity

Public Relations, Branding and Authenticity: Brand Communications in the Digital Age explores the role of PR and branding in society by;

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Environmental Communication and Travel Journalism

sectors. Place-branding in such destinations is not just PR for environmentally sustainable development and consumption, but also a political;

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