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Brand Equity & Advertising: Advertising's Role in Building Strong Brands

role of advertising in the establishment and maintenance of brand equity -- making this volume of interest to advertising and marketing;

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How to Use Advertising to Build Strong Brands

, this handbook offers an authoritative examination of successful brand-building techniques. An authoritative cast of chapter authors;

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The role of viral advertising in brand equity building

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What's in a Name?

of advertising in creating, building, and maintaining strong brands - the lifeblood of any long-term marketing campaign. The work is empirically based;

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What's in a Name

of advertising in creating, building, and maintaining strong brands - the lifeblood of any long-term marketing campaign. The work is empirically based;

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The Fall of Advertising and the Rise of PR

brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact;

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Advertising & Brand Building

every year in pursuit of building strong brands. However, in a marketing environment marked by media fragmentation, changing technology, and;

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Introduction to Advertising

Offers an up to date overview of the full advertising process, starting from the brand as the originator of the marketing message and;

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Introduction to Advertising

Offers an up to date overview of the full advertising process, starting from the brand as the originator of the marketing message and;

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Building Brands Directly

in employing direct marketing as a competitive weapon. In Building Brands Directly, Stweart Pearson offers a comprehensive guide to the direct;

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Building Brands Directly

in employing direct marketing as a competitive weapon. In Building Brands Directly, Stweart Pearson offers a comprehensive guide to the direct;

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Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications

role of IMC in brand-equity enhancement, the customer's perspective, product adoption and point-of-purchase advertising, advertising management;

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Impact of Advertising as a Strategic Tool for Growth of Brand Equity

The purpose of this study was to assess the impact of advertising as a strategic tool for growth of TTCL brand equity with reference to;

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Brand Equity & Advertising

role of advertising in the establishment and maintenance of brand equity -- making this volume of interest to advertising and marketing;

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Truth About Creating Brands People Love, The

truths about brands. DAVID AAKER, Vice-Chairman, Prophet and Author of Building Strong Brands and Spanning Silos;

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The (Un)Common Sense of Advertising

is advertising, and why and how it works; - its relevance and the role it plays in marketing and brand building; and - the key elements;

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Brands

Marcel Danesi's outstanding introduction provides a clear guide to brands and brand identity, outlining their historical origins and their;

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Brands

Marcel Danesi's outstanding introduction provides a clear guide to brands and brand identity, outlining their historical origins and their;

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Business-To-Business Brand Management

B2B Brand; Building a Strong Brand to Resellers; B2B Brand Equity - Theory, Measurement, and Strategy; Effective Strategies for B2B Service;

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Brands

From new brand development to brand management, from trademark protection to the role of advertising and design, Brands offers a;

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Advertising Organizations and Publications

Works: The Role of Research The Advertising Business How to Use Advertising to Build Strong Brands International Advertising: Realities;

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The Powers

The Powers is an exploration of ten key factors to create and manage a strong, resonant brand in either the B2B or B2C space. Gone are the;

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Managing Brands

equity- what brands are worth to companies and how they can be valued *Building brands and building the business- how brands contribute the;

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Marketing Communications

This seventh edition of Marketing Communications provides both a rich source of theory and an invaluable insight into how brands create;

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Advertising and Branding Basics

building in today's consumer-centric world. As millennials continue to grapple with bottlenecks such as brand malfunctioning and bad customer;

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Advertising and Integrated Brand Promotion

Place yourself in the midst of today's fast-paced exhilarating world of advertising with ADVERTISING AND INTEGRATED BRAND PROMOTION, 8E;

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Brand Machines, Sensory Media and Calculative Culture

calculative media platforms. It critically investigates how audience participation unfolds in an algorithmic media infrastructure in which brands;

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