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The role of viral advertising in brand equity building

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The (Un)Common Sense of Advertising

is advertising, and why and how it works; - its relevance and the role it plays in marketing and brand building; and - the key elements;

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Instagram Marketing Blueprint 2021: The Practical Guide & Secrets For Gaining Followers. Becoming An Influencer, Building A Personal Brand & Business & Mastering Social Media Advertising

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Instagram Marketing Blueprint 2021: The Practical Guide & Secrets For Gaining Followers. Becoming An Influencer, Building A Personal Brand & Business & Mastering Social Media Advertising

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Building Brands Directly

in employing direct marketing as a competitive weapon. In Building Brands Directly, Stweart Pearson offers a comprehensive guide to the direct;

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Building Brands Directly

in employing direct marketing as a competitive weapon. In Building Brands Directly, Stweart Pearson offers a comprehensive guide to the direct;

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Brand Equity & Advertising: Advertising's Role in Building Strong Brands

role of advertising in the establishment and maintenance of brand equity -- making this volume of interest to advertising and marketing;

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How to Use Advertising to Build Strong Brands

, this handbook offers an authoritative examination of successful brand-building techniques. An authoritative cast of chapter authors;

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Advertising & Brand Building

every year in pursuit of building strong brands. However, in a marketing environment marked by media fragmentation, changing technology, and;

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Advertising and Integrated Brand Promotion

Powerful and practical, current and cutting-edge, ADVERTISING AND INTEGRATED BRAND PROMOTION, 5e captures the thrill of advertising with;

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The Ultimate Secrets of Advertising

thinker. John at last brings structure, clarity, and understanding to the murky business of how advertising contributes to brand profits. Reading;

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Brand communication of NIVEA. How Nivea creates its brand and product awareness, popularity, and acceptance through selected aspects of its advertising

Brand Communication of Nivea. How Nivea Creates Its Brand and Product Awareness, Popularity, and Acceptance Through Selected Aspects of Its;

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Advertising and Integrated Brand Promotion

Place yourself in the midst of today's fast-paced exhilarating world of advertising with ADVERTISING AND INTEGRATED BRAND PROMOTION, 8E;

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What is a 21st Century Brand?

areas of advertising practice, questioning the real fundamentals of creating and building brands. It is a thought-provoking read for any;

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Impact of Advertising as a Strategic Tool for Growth of Brand Equity

The purpose of this study was to assess the impact of advertising as a strategic tool for growth of TTCL brand equity with reference to;

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Behind the Manipulation

Behind the Manipulation: The Art of Advertising Copywriting reveals the secrets behind the manipulation that is inherent in all brand;

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Advertising and Branding Basics

building in today's consumer-centric world. As millennials continue to grapple with bottlenecks such as brand malfunctioning and bad customer;

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When Ads Work

The accepted wisdom in advertising is that ad campaigns are good for building brand recognition and good will, but not for immediate;

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The Fall of Advertising and the Rise of PR

brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact;

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When Ads Work

The accepted wisdom in advertising is that ad campaigns are good for building brand recognition and good will, but not for immediate;

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When Ads Work

The accepted wisdom in advertising is that ad campaigns are good for building brand recognition and good will, but not for immediate sales;

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Brand New China

One part riveting account of fieldwork and one part rigorous academic study, Brand New China offers a unique perspective on the advertising;

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Building Customer-brand Relationships

delivery forms are appropriate, and what type of content is beneficial. Building Customer-Brand Relationships is themed around the four key;

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Building Customer-Brand Relationships

delivery forms are appropriate, and what type of content is beneficial. Building Customer-Brand Relationships is themed around the four key;

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The Secret Power of Paid Advertising

Social media advertising is the next big thing for brand awareness and promotion in 2019. 2019 is the time to embrace the change in the;

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Advances in Advertising Research X: Multiple Touchpoints in Brand Communication

This book addresses challenges and opportunities in research and management related to new advertising and consumer practices in brand;

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Advertising and Integrated Brand Promotion, International Edition

Good advertising is the result of hard work and careful planning. The exciting new ADVERTISING AND INTEGRATED BRAND PROMOTION, 5e;

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