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Advertising and Multilingual Repertoires

Advertising and Multilingual Repertoires provides an introduction to the linguistic processes involved in advertising discourse and;

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Introduction to Programmatic Advertising

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Introduction to Programmatic Advertising

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Introduction to Advertising

Offers an up to date overview of the full advertising process, starting from the brand as the originator of the marketing message and;

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Introduction to Advertising

Offers an up to date overview of the full advertising process, starting from the brand as the originator of the marketing message and;

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Advertising Handbook

The Advertising Handbook is a critical introduction to the practices and perspectives of advertising. It explores the industry and;

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Advertising in Modern and Postmodern Times

text produces the most complete critical introduction to advertising culture. Advertising in Modern and Postmodern Times;

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Advertising

promotional culture. Iain MacRury's Advertising offers the means to explore and evaluate this transition with an introduction to advertising for the;

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Advertising

promotional culture. Iain MacRury's Advertising offers the means to explore and evaluate this transition with an introduction to advertising for the;

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Fundamentals Of Advertising

The Fundamentals of Advertising is widely recognized as the most comprehensive and informative introduction to the area for both;

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Fundamentals of Advertising

The Fundamentals of Advertising is widely recognized as the most comprehensive and informative introduction to the area for both;

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Social Issues of Advertising

international research, the collection of essays offers a broad view of the interaction between society and advertising, from an introduction to;

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Fundamentals Of Creative Advertising

The Fundamentals of Creative Advertising 2nd edition provides a rich introduction to the key elements of creative advertising. Burtenshaw;

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The Advertising Handbook

The Advertising Handbook provides a critical introduction to advertising and marketing practices today. Contributions from leading;

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The Advertising Handbook

The Advertising Handbook provides a critical introduction to advertising and marketing practices today. Contributions from leading;

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Introduction to Advertising Media

Introduce students to the concepts and strategies behind every successful media plan while teaching them how to put media tools and;

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Dictionary of Advertising and Marketing Concepts

From AdBusters to viral marketing, this brief dictionary of ideas and concepts contains over 100 extended, illuminating entries to bring;

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Dictionary of Advertising and Marketing Concepts

From AdBusters to viral marketing, this brief dictionary of ideas and concepts contains over 100 extended, illuminating entries to bring;

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The Mirror Makers

Stephen Fox explores the consistently cyclical nature of advertising from its beginning. A substantial new introduction updates this lively;

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Cases in Advertising Management

marketing communications. A detailed introduction ('How to Analyze a Case Study') is followed by 30 cases, covering a full range of topics for a;

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Controversies in Psychology

An introduction to the areas that have been studied in psychology that have excited controversy, including advertising, psychometric;

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Strategic Advertising Management

has been fully updated and revised to now include expanded chapter introduction, explicit chapter objectives, and learning outcomes. The;

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Advertising As Culture

and of art history, sociology, politics and political economy for ideas and explanations that can be applied to advertising and culture;

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Controversies in Psychology

An introduction to the areas that have been studied in psychology that have excited controversy, including advertising, psychometric;

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The Advertising and Consumer Culture Reader

in courses, the collection begins with a general introduction that orients students to thinking critically about advertising and consumer culture;

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The Advertising and Consumer Culture Reader

in courses, the collection begins with a general introduction that orients students to thinking critically about advertising and consumer culture;

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Advertising

How advertising works is not a question that has a simple answer. Advertising is a diverse entity and different campaigns work (or fail to;

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