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Fundamentals Of Creative Advertising
The Fundamentals of Creative Advertising 2nd edition provides a rich introduction to the key element;...
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Copywriting
This title is the first in the Basics Advertising series, which follows on from the successful The F;...
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Creative Strategy in Advertising
CREATIVE STRATEGY IN ADVERTISING provides everything you need to be successful as an advertising pro;...
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Fundamentals Of Advertising
The Fundamentals of Advertising is widely recognized as the most comprehensive and informative intro;...
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Fundamentals of Advertising
The Fundamentals of Advertising is widely recognized as the most comprehensive and informative intro;...
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Creative 4Cast
Advertising has always had a clear objective: to promote the sales of a product. The success of an a;...
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Street-Smart Advertising
Even the most creative mind needs stimulation. Inspiration can come from examples of exceptional wor;...
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Creative Advertising
What makes an advertisement hard-hitting and memorable? Unravelling the creative processes behind so;...
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The Advertising Concept Book
Now thoroughly revised and updated, this systematically presented coursebook tells you everything yo;...
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Advertising Cultures
`Nixon's study is a major contribution to the cultural sociology of the new service sector professio;...
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Advertising Cultures
`Nixon's study is a major contribution to the cultural sociology of the new service sector professio;...
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The Bare Bones of Advertising Print Design
The Bare Bones of Advertising Print Design is an ideal handbook for beginning designers and students;...
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Leading Creative Teams
Learn the skills you must master to assume leadership roles-creative directors, art directors, and a;...
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Advertising Financial Products and Services
Benn, a recognized authority on financial advertising, shows why many of the advertising principles ;...
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Cracking the Ad Code
Do you need to produce successful creative ideas in advertising? If so, then you need this book. For;...
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Cracking the Ad Code
Do you need to produce successful creative ideas in advertising? If so, then you need this book. For;...
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Introduction to Advertising
Offers an up to date overview of the full advertising process, starting from the brand as the origin;...
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Introduction to Advertising
Offers an up to date overview of the full advertising process, starting from the brand as the origin;...
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Advertising
'A no-holds-barred overview of the very competitive but ultimately rewarding industry that is advert;...
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Advertising For Account Handlers
The account handler is a key person within an advertising agency, liaising between the client on the;...
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Advertising and Promotion
Offering a short, concise and creative take on advertising and promotion, the new edition includes m;...
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Advertising and Promotion
Offering a short, concise and creative take on advertising and promotion, the new edition includes m;...
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Advertising Confluence
Advertising Confluence offers a unique blend of both traditional and contemporary social media ;...
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Advertising for Account Holders (RLE Marketing): Routledge Library Editions
The account handler is a key person within an advertising agency, liaising between the client on the;...
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Contemporary Advertising
Contemporary Advertising, 12/e is one of the best-selling advertising texts in this field. Known as;...
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Contemporary Advertising
Contemporary Advertising, 12/e is one of the best-selling advertising texts in this field. Known as ;...
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