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Creative Strategy in Advertising

CREATIVE STRATEGY IN ADVERTISING provides everything you need to be successful as an advertising professional in today's fast-changing;

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Creative Strategy in Advertising

Eighth edition.;...

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Street-Smart Advertising

designed to jump-start the right side of the brain. It is packed with memorable uses of new media, exciting on-strategy marketing, creative online;

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Contemporary Advertising

of Advertising and how it impacts advertising strategy through featured examples of IMC campaigns.;

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Contemporary Advertising

of Advertising and how it impacts advertising strategy through featured examples of IMC campaigns.;

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Advertising Creative

"Altstiel and Grow's book provides golden nuggets of information that will help equip students in developing sound strategy and;

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ISE Contemporary Advertising

impacts advertising strategy through featured examplesof IMC campaigns.;

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Advertising

extensive coverage of traditional and contemporary approaches to all mainstream media, strategy and planning, insights into the creative advertising;

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The Do-It-Yourself Lobotomy

edge through creative and original thinking is a crucial component of brand strategy. Creative leader of advertising Tom Monahan offers a fresh;

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Cutting Edge

This volume offers a behind-the-scenes look at how the Gillette company works, providing insight into its global outlook and strategy. It;

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Handbook of Research on International Advertising

research, culture and its impact on advertising effectiveness, online media strategy in global advertising, methodological issues in international;

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Using Qualitative Research in Advertising

techniques aid in uncovering insights useful for advertising strategy development, creative development, and post-campaign evaluation. Practical;

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Handbook of Research on International Advertising

research, culture and its impact on advertising effectiveness, online media strategy in global advertising, methodological issues in international;

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Excellence in Advertising

Strategy development The analysis and interpretation of qualitative research Creative briefing Media strategy AND NEW IN THIS EDITION: Managing;

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Excellence in Advertising

Strategy development The analysis and interpretation of qualitative research Creative briefing Media strategy AND NEW IN THIS EDITION;

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Product Placement in Video Games

able to replace any other strategy in the marketing mix. However, due to its interactive nature and the almost endless creative possibilities;

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Advertising Campaign Strategy

How do you orchestrate the next great advertising campaign? Find out with ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION;

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Fundamentals Of Creative Advertising

The Fundamentals of Creative Advertising 2nd edition provides a rich introduction to the key element;...

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Advertising Campaign Strategy

and Journalism schools in the US use Parente's Advertising Campaign Strategy.;

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Dynamics of International Advertising

strategy development to creative execution and media planning. This is an ideal textbook for upper-division undergraduate and graduate students;

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Dynamics of International Advertising

strategy development to creative execution and media planning. This is an ideal textbook for upper-division undergraduate and graduate students;

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Creative 4Cast

Advertising has always had a clear objective: to promote the sales of a product. The success of an a;...

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Integrated Marketing Communication Creative Strategy from Idea to Implementation

Now in its third edition, this comprehensive text offers a classroom-tested, step-by-step approach t;...

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Dynamics of International Advertising

. Both the process and product of international advertising are addressed, from research and strategy development to creative execution and media;

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The Advertising Concept Book

Now thoroughly revised and updated, this systematically presented coursebook tells you everything yo;...

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How to Plan Advertising

formulating the core strategy, how to tranform that strategy into an inspiring brief, evaluating the effectiveness of advertising and the broader;

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Advertising and Integrated Brand Promotion

strategy and important theory with hands-on practice. Advertising strategy comes to life with dynamic visuals and examples from today's most;

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