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How to Plan Advertising

influence of planning. How to Plan Advertising is a clear, informative and entertaining book, written for anyone who is interested in the way;

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Developing a Creative and Innovative Integrated Marketing Communication Plan

supplement to current advertising books, this how to book focuses on the creation of an Integrated Marketing Communication (IMC) Plan .;

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Persuasive Advertising for Entrepreneurs and Small Business Owners

budget. Persuasive Advertising for Entrepreneurs and Small Business Owners shows you how to plan and execute money-making advertisements and;

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Advertising Media Planning

Understanding Media Costs, Media Effects and Trends, and How to Prepare a Media Plan; a new appendix on How the Advertising Business Is Organized; a;

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Selling Advertising Space in 90 Minutes

. Areas covered include: * The role of advertising sales in publishing * What the ad sales job involves and where it can lead * How to plan and;

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Introduction to Advertising Media

Introduce students to the concepts and strategies behind every successful media plan while teaching them how to put media tools and;

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Local Online Advertising For Dummies

goals, and build a plan Provides steps and tips on creating an effective Web presence and landing pages-then covers how to drive visitors to;

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Introduction to Advertising

This manual demonstrates how to plan, prepare and implement an efficient Competitive Intelligence system. Advice is provided on time-saving;

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How to Start a Magazine

business plan, assembling staff, advertising, production, and subscriptions.;

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The Blessings of Paid Advertising

increasing advertising revenue, Guide to high return on a tight budget advertising investment, How to buy profitable website traffic with pennies;

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The insiders' guide to advertising

marketing or advertising, or simply the casual reader keen to understand how this fascinating industry works to shape our world.;

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Ad Critique: How to Deconstruct Ads in Order to Build Better Advertising

Teaches advertising, marketing, and management students (both the "suits" and the "creatives") how to effectively judge and critique;

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Media Planning Workbook

This book helps your students master the skills and techniques needed to research, plan, and buy advertising media. By working through;

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Advertising in Modern and Postmodern Times

How does advertising position itself in consumer culture? In what ways does it 'create' desire and wants? This richly illustrated, incisive;

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Guerrilla Advertising

no-nonsense advice on how to maximize advertising effectiveness. Guerrilla Advertising tells readers how to focus their audience, stay within;

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Social Media Marketing

In this book we discuss the different social media platforms, the pros and cons of each, and how to advertise on each of these platforms;

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Advertising Campaign Planning

of the book is a powerful interlocking marketing plan, based on the P&G/WRG (Wells Rich Greene) system. Best practices are presented in a clear;

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Advertising and the Mind of the Consumer

Advertising is an established and ever-present force, and yet just how it works continues to be something of a mystery. It's hard to;

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Advertising Campaign Strategy

PLANS. Inside you'll see step-by-step how to take a great idea through the complete advertising process. And because it's focused on campaigns;

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Facebook Advertising For Dummies

effective Facebook advertising campaigns and savvy insights into how to use this social media phenomenon effectively. It s all here and more in this;

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Ethics in Advertising

demonstrates how these are applied in practice, examining why ethics is important; what the ethical dilemmas the industry faces are; and how to;

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Ethics in Advertising

demonstrates how these are applied in practice, examining why ethics is important; what the ethical dilemmas the industry faces are; and how to;

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Business Expert's Guidebook

plan - can profit from keeping up with IT advances. Join us as we reveal how to give yours an upgrade. Includes: Best Business Apps, Gadgets;

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