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influence of planning. How to Plan Advertising is a clear, informative and entertaining book, written for anyone who is interested in the way;
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supplement to current advertising books, this how to book focuses on the creation of an Integrated Marketing Communication (IMC) Plan .;
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budget. Persuasive Advertising for Entrepreneurs and Small Business Owners shows you how to plan and execute money-making advertisements and;
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Understanding Media Costs, Media Effects and Trends, and How to Prepare a Media Plan; a new appendix on How the Advertising Business Is Organized; a;
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. Areas covered include: * The role of advertising sales in publishing * What the ad sales job involves and where it can lead * How to plan and;
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Introduce students to the concepts and strategies behind every successful media plan while teaching them how to put media tools and;
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goals, and build a plan Provides steps and tips on creating an effective Web presence and landing pages-then covers how to drive visitors to;
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This manual demonstrates how to plan, prepare and implement an efficient Competitive Intelligence system. Advice is provided on time-saving;
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business plan, assembling staff, advertising, production, and subscriptions.;
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increasing advertising revenue, Guide to high return on a tight budget advertising investment, How to buy profitable website traffic with pennies;
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marketing or advertising, or simply the casual reader keen to understand how this fascinating industry works to shape our world.;
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Teaches advertising, marketing, and management students (both the "suits" and the "creatives") how to effectively judge and critique;
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This book helps your students master the skills and techniques needed to research, plan, and buy advertising media. By working through;
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How does advertising position itself in consumer culture? In what ways does it 'create' desire and wants? This richly illustrated, incisive;
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no-nonsense advice on how to maximize advertising effectiveness. Guerrilla Advertising tells readers how to focus their audience, stay within;
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In this book we discuss the different social media platforms, the pros and cons of each, and how to advertise on each of these platforms;
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of the book is a powerful interlocking marketing plan, based on the P&G/WRG (Wells Rich Greene) system. Best practices are presented in a clear;
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Advertising is an established and ever-present force, and yet just how it works continues to be something of a mystery. It's hard to;
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PLANS. Inside you'll see step-by-step how to take a great idea through the complete advertising process. And because it's focused on campaigns;
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effective Facebook advertising campaigns and savvy insights into how to use this social media phenomenon effectively. It s all here and more in this;
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demonstrates how these are applied in practice, examining why ethics is important; what the ethical dilemmas the industry faces are; and how to;
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demonstrates how these are applied in practice, examining why ethics is important; what the ethical dilemmas the industry faces are; and how to;
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plan - can profit from keeping up with IT advances. Join us as we reveal how to give yours an upgrade. Includes: Best Business Apps, Gadgets;
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