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The Role of Ethics in Advertising and the Effects of Social Media

Seminar paper from the year 2014 in the subject Communications - Public Relations, Advertising, Mark;...

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Ethics in Advertising

This book provides students and practitioners with a comprehensive overview of the rules and princip;...

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Ethics in Advertising

This book provides students and practitioners with a comprehensive overview of the rules and princip;...

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Ethics in Advertising

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Readings in Advertising, Society, and Consumer Culture

This collection of classic and contemporary articles provides context for the study of advertising b;...

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The insiders' guide to advertising

Craig Mawdsley and Bridget Angear have created a concise and enjoyable guide to the advertising indu;...

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Readings in Advertising, Society, and Consumer Culture

This collection of classic and contemporary articles provides context for the study of advertising b;...

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Readings in Advertising, Society, and Consumer Culture

This collection of classic and contemporary articles provides context for the study of advertising b;...

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Handbook of Research on Effective Advertising Strategies in the Social Media Age

Social media pervades people's awareness and everyday lives while also influencing societal and cult;...

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The Handbook of International Advertising Research

This timely handbook brings academic excellence to international advertising research in the form of;...

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Ethics and Manipulation in Advertising

For more than 50 years the critics of advertising have argued that advertising is bad because it man;...

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Advertising Management

This comprehensive book is designed to serve as a primary text for the Advertising Management course;...

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Ethics of Television Advertisement

Advancement in technology has expanded the number of television options advertisers can use to deliv;...

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Persuasion Ethics Today

Persuasion Ethics Today explores persuasive communication in the fields of advertising, promotions, ;...

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Persuasion Ethics Today

Persuasion Ethics Today explores persuasive communication in the fields of advertising, promotions, ;...

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Ethical Dimensions in Advertising

Advertising has often been the axis of debates. Opponents associate it with unrestrained materialism;...

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A Case for Legal Ethics

In suggesting that general ethics be modeled on legal ethics, this book is a call for more creativit;...

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Integrated Marketing Communications In Advertising And Promotion

The eighth edition of Shimp's market-leading INTEGRATED MARKETING COMMUNICATIONS IN ADVERTISING AND ;...

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Integrated Marketing Communications In Advertising And Promo

The eighth edition of Shimp's market-leading INTEGRATED MARKETING COMMUNICATIONS IN ADVERTISING AND ;...

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Advertising And Anthropology

Examining theory and practice, Advertising and Anthropology is a lively and important contribution t;...

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Advertising & Anthropology

Examining theory and practice, Advertising and Anthropology is a lively and important contribution t;...

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Business in Ethical Focus

Business in Ethical Focus is a compilation of classical and contemporary essays on business ethics. ;...

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Media Ethics

Making ethics accessible and applicable to media practice, Media Ethics: Key Principles for Responsi;...

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Advertising Management in a Digital Environment

Advertising Management in a Digital Environment: Text and Cases blends the latest methods for digita;...

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Advertising Management in a Digital Environment

Advertising Management in a Digital Environment: Text and Cases blends the latest methods for digita;...

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Principles of Advertising

A complete and well-organized textbook on advertising Educational Book Review Principles of Adver;...

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Principles of Advertising

A complete and well-organized textbook on advertising Educational Book Review Principles of Adver;...

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