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Ethics of Television Advertisement

Advancement in technology has expanded the number of television options advertisers can use to deliver their messages to audiences;

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Writing For Television, Radio And New Media

This text covers the principles, techniques, and approaches of writing for a variety of formats for television, radio, and the Internet;

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What's Good on TV?

What's Good on TV? Understanding Ethics Through Television presents an introduction to the basic theories and concepts of moral philosophy;

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What'S Good On Tv?

What's Good on TV? Understanding Ethics Through Television presents an introduction to the basic theories and concepts of moral philosophy;

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Business Ethics

, advertisement and sales and distribution. The book will be useful for business management courses at both undergraduate and post graduate levels, and;

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101 Ways to Advertise Your Business

READ THIS BEFORE YOU SPEND ANOTHER CENT ON ADVERTISINGUnderstanding what makes one advertisement work while another fails could save you a;

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Food Marketing to Children

supplemented to elucidate how marketing ethics have been compromised by the advertisement agencies to gain profits.For this purpose basically the;

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Creating Television

Creating Television brings television and its creators to life, presenting fascinating in-depth interviews with the creators of American TV;

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Entertaining Ethics

service, media economics, social justice, advocacy, and accountability through the lens of popular films, television shows, and music. A perfect;

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Entertaining Ethics

service, media economics, social justice, advocacy, and accountability through the lens of popular films, television shows, and music. A perfect;

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The Male Body as Advertisement

The Male Body as Advertisement: Masculinities in Hispanic Media offers a multidisciplinary view of the body of men, of its practices and;

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Reality TV

Reality TV has changed television and changed reality, even if we are not among the millions who watch. Written for a broad audience, this;

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Impact of Television Advertisement on Purchases made for children

Advertisements have become a trend these days for promoting the product or any service. It plays a vital role in forming an image in mind;

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Radio and TV Journalism

Journalism is an ever evolving field. With the advent of new media, radio and television journalism has changed drastically to suit the;

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Lifestyle TV

From HGTV and the Food Network to Keeping Up With the Kardashians, television is preoccupied with the pursuit and exhibition of lifestyle;

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Source Credibility and Consumer's Purchase Intention

of source credibility in advertisement i.e. corporate credibility and endorser credibility. The aim of this study is to examine the effect of both;

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Journalistic Ethics

in newspapers, radio, television, or on the internet.;

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Perspectives on Radio and Television

This textbook describes the field of radio and television in the United States, presents the material in a manner the reader can grasp and;

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Perspectives on Radio and Television

This textbook describes the field of radio and television in the United States, presents the material in a manner the reader can grasp and;

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101 Ways to Advertise Your Business

book. Step-by-step advice is offered on creating an advertisement, buying advertising space, and ensuring that advertisements are effective;

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Effectiveness of online advertisement

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Lost in Media

shifts occur on a global scale. Films, television and the new media often serve the globalization aims of a capitalist society as they function;

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Lost in Media

shifts occur on a global scale. Films, television and the new media often serve the globalization aims of a capitalist society as they function;

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Marketing Communications

to represent their company. The Body Milk advertisement depicts women with all shapes and sizes from different generations, ethnicity and;

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Advertised Mind

. Author Erik du Plessis uses this research to suggest why emotion is such an important factor in establishing a firm memory of an advertisement;

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A New Beginning

traditional nominating speech for the candidate at the Republican National Convention; its form was a hybrid documentary and advertisement; it;

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Ethics in Journalism

of new case studies, mostly taken from everyday experiences of reporters at both large and smaller newspapers and TV stations Explores the;

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